SuperValu’s ‘Wear with Pride’ laces campaign unites GAA community
The store offered rainbow laces for purchase with proceeds supporting the Belong To organisation
30 November 2023
SuperValu, along with its team of GAA ambassadors, encouraged Ireland’s Gaelic Games community to wear their rainbow laces with pride and show their support for the LGBTQ+ community in Ireland as part of their ‘Wear with Pride’ laces campaign in support of pride month.
Throughout the entire month of June, SuperValu stores nationwide proudly offered rainbow laces for purchase. The proceeds from these sales were earmarked to contribute to Belong To, an organisation dedicated to supporting LGBTQ+ youth in Ireland.
The campaign gained momentum as individuals, teams, and communities embraced the symbolic gesture, creating a visual representation of unity and allyship, translating into tangible support for a cause that matters.