SuperValu stock up on strawberries for summer
SuperValu says it is continuing its commitment to Irish suppliers, by accounting for €4 million worth of Irish fresh strawberry sales in 2010.
13 April 2010
SuperValu has announced the first of new season Irish strawberries are on sale. The company has announced that it will account for €4 million worth of fresh strawberry sales in 2010.
Commenting on the announcement, Donal Horgan, managing director of SuperValu, said: “At SuperValu, we are committed to supporting local Irish producers and growers and we are delighted to increase the amount of fresh Irish strawberries that are available to Irish consumers to 80% of our total sales.”
“This commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers. SuperValu’s commitment to Irish based growers and producers resulted in combined Irish retail sales of €1.2 billion of fresh Irish food in 2009.”
During 2009, 75% of all products purchased on behalf of all Musgrave’s retail partners were either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.85 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.