SuperValu launches ‘Tap to Donate’ campaign to raise funds for AsIAm

(L-R) Emma O'Reilly; Brian Culligan; Mary Madden; Seamus Morrison; Brian Sexton; Adam Harris; Maria Cribbins; Joe Lynch; Ethan Quinton; Francis Fallon and Stephen McGuinness pictured outside SuperValu Clifden.

Customers can tap to donate €2 at the till from 23 to 25 September to support autism inclusion



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20 September 2021

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With the help of TikTok famous Irish Dancing Group Cairde, SuperValu and AsIAm are hoping to spread the word and encourage the nation to ‘Tap to Donate with SuperValu for AsIAm’.

As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s National Autism Charity, a fundraising drive will take place in all SuperValu stores from 23 to 25 September. SuperValu is encouraging customers to simply tap to donate €2 at tills when making any purchase across the 23, 24, 25 September to help raise much needed funds for AsIAm. Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu- AsIAm Community Support Fund.

Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones, and wearables to donate €2 at the till.

Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy, and support programmes. Additionally, the Community Support Team will establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps.

“SuperValu continues to support the autism community and make it their mission to support autism inclusion,” said Adam Harris, CEO, AsIAm. “We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”

Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. SuperValu continues to support the autism community and help create more inclusive communities across a range of initiatives including learning resources, awareness campaigns, community support seminars and autism friendly shopping in-stores. Together with AsIAm, SuperValu are on a journey to build more inclusive communities around Ireland.

Ian Allen, managing director, SuperValu said: “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23rd and 25th September. We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase. All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland. Every single euro raised will enable us to deliver better support through AsIAm.”

You can watch the video on Cairde’s TikTok channel here or click here to watch on their Instagram. To donate online, visit:



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