SuperValu introduces new reusable fruit, veg and bakery bags

Customers can buy the reusable bags, for two for €1, at designated points in most SuperValu stores nationwide

SuperValu helps shoppers shop more sustainably with new reusable bags available in over 200 stores



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23 July 2020

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SuperValu has launched a new, more sustainable option for bagging loose produce.

The new bags which are washable and certified food safe, will keep food fresher for longer, as the breathable material doesn’t sweat in the fridge.

Customers can now purchase the new, reusable fruit, veg and bakery bags at two for €1 at designated points in most stores nationwide.

In a press statement, SuperValu said the group is on a mission to make packaging as sustainable as possible as part of its commitment to making 100% of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.

The new fruit, veg and bakery bags are an excellent sustainable alternative for customers who can use and reuse them for any loose produce or bakery items. This is another of the many sustainable options now available in stores nationwide.

“We are thrilled to roll out yet another sustainable initiative in stores around the country,” said Ray Kelly, interim managing director at SuperValu.

“SuperValu is working hard to offer our customers sustainable choices with continuous measures being introduced to meet this,” Kelly added.

SuperValu said it is committed to reducing its carbon footprint in Ireland and aims to be carbon neutral by 2050. In addition to moving to sustainable packaging, SuperValu is committed to operating all facilities with 100% green electricity and to sending no recoverable waste to landfill.



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