SuperValu confirms three new stores for 2019
Following a record-breaking 2018, SuperValu has announced plans for further extension of its network, along with store revamps and an evolved focus on the areas consumers value the most in the current climate - healthy options, online service and environmental initiatives.
Print26 February 2019
Following on from record sales of more than €2.7 billion in 2018, SuperValu has unveiled plans to expand its network with three new store openings this year. 210 jobs will be created in the process, while a further 30 stores will be revamped as part of the plan. In total, parent company Musgrave will invest €30 million in the project.
Speaking at the SuperValu conference in the Great Southern Hotel in Killarney this week, SuperValu managing director Martin Kelleher said the brand aims to build on its food leadership credentials with the 2019 investment programme. “We aim to further establish SuperValu as a destination store,” he said, “by responding to consumer trends and shopping requirements both in-store and online.”
As well as the new stores and revamps, SuperValu’s 2019 project will introduce new shopping concepts to stores such as vegetarian and vegan “zones”, new salad bars and specially curated health and wellness aisles, which will bring “food theatre” and modern new ranges to consumers as tastes and expectations evolve.
Other areas SuperValu aims to develop in 2019 are its online shopping service, which saw 25% year-on-year growth in 2018, adding 26,000 customers. Meanwhile, SuperValu’s Real Rewards programme grew its membership to 1.2 million people, and up to 40 new products are expected to launch into the Signature Tastes premium range.
Other areas SuperValu aims to focus on are to respond to the growing demand for health and wellness-related products, and also environmentally aware offerings and services. More than 340 vegetarian/vegan products were added to the range in 2018, while SuperValu became the first retailer to introduce fully compostable and biodegradable bags for produce. These form part of a broader strategy to reduce packaging and make 100% of SuperValu’s own brand and fresh produce packaging become recyclable, reusable or compostable by 2025.
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