SuperValu calls on upcoming food and drink producers to apply for a place on the Food Academy Programme

Five local food producers have been chosen from the 290 suppliers to be showcased in SuperValu stores nationwide over a three-week period

Food Academy producers have sold a combined €200 million of products in SuperValu since 2013



15 March 2022 | 0

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SuperValu is calling on new and budding local Irish food and drink producers to join this year’s Food Academy Programme. The initiative represents a huge opportunity for those who have a fantastic idea for a food or beverage product but need support from experts in the industry to launch their business.

Food Academy, which is run by SuperValu in conjunction with Bord Bia and the Local Enterprise Offices, gives start-up food and drink producers an opportunity to get their products on SuperValu shelves. The programme, which has been an established part of the Irish food industry for nine years now, supports 1,500 jobs nationwide.

Currently the Food Academy Programme supports 290 Irish food and drink producers. Their products are available 52 weeks of the year in their local SuperValu stores. Food Academy producers have sold a combined €200 million of produce in SuperValu since 2013.

In 2021, there was a 6% growth in Food Academy sales, with participants delivering €30 million in retail sales.

“Food Academy, run by SuperValu in collaboration with Bord Bia and the Local Enterprise Offices, helps new businesses to grow and get the support they need. With Food Academy, producers are on shelves 52 weeks of the year,” said Ian Allen, managing director, SuperValu.

“By having this guarantee of shelf space, food producers can generate regular income and ensure their businesses thrive,” he added. “We have so many examples of former Food Academy producers that have gone on to fantastic success, including The Happy Pear, Pizza Sorrento and SynerChi Kombucha. If you have a great idea for a food or beverage business, then this is your opportunity to sign up for Food Academy and make your dream a reality. At SuperValu, we are committed to supporting local Irish producers and we are ready and waiting to nurture new talent this year.”

Food and drinks producers, who are in the early stages of developing their business and would like to see their products on shelves in SuperValu are strongly encouraged to apply for the programme. The deadline for application for this year’s cycle is Friday, 8 April 2022, with the programme commencing in September 2022. Those interested in applying can contact their Local Enterprise Office and request an application form. Participants in Food Academy receive training in food safety, market research and branding, marketing, finance, sustainability, and business development.

“We have a fantastic history of food entrepreneurs and businesses in Ireland and we must continue to support this sector so if you are a new entrepreneur in the food or drinks sector we would urge you to get involved,” said Padraic McElwee, chair of the network of Local Enterprise Offices.

“Food Academy provides invaluable support to participants to get their small businesses off the ground, and to reach consumers nationwide on SuperValu shelves,” added Gillian Willis, small business development manager, Bord Bia.

“This commitment as well as the support provided by Food Academy gives food producers a huge advantage when starting out. We in Bord Bia will continue to provide comprehensive market knowledge, consumer insight and branding expertise to Food Academy participants nationwide.”

As part of its continued support for its Food Academy producers, five local food producers have been chosen from the 290 suppliers to be showcased in SuperValu stores nationwide over a three-week period. Since March 3rd, the products from the five chosen producers have been on sale in 150 SuperValu stores across Ireland.

The five companies chosen for nationwide distribution are King of Kefir, Co Dublin; The Wild Wok, Co Dublin; Jaru, Co Dublin; Dan & Monstro, Co Dublin; and Kilbeggan Farm, Co Westmeath. The products selected demonstrate the quality and range of choice that the food entrepreneurs of today are creating and delivering to shoppers across the country.

Commenting on the launch of the five Guest Stars products going nationwide, Carmel Biggane, Food Academy manager, SuperValu, said: “We believe in supporting local businesses and we are incredibly proud to have helped so many local producers over the last nine years. In the Food Academy programme, we aim to offer as much support as possible to our producers. This is evident in the nationwide launch of our five Guest Stars. All of them have created unique and great tasting products and this three-week period of nationwide sales will be a big boost to their growing businesses. “

For more information on Food Academy, visit:



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