BWG Foods kicks-off ice cream season in delicious style to coincide with St Patrick’s celebrations

Over 300,000 litres of ice cream for cones to help serve local Irish shoppers' demands   

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Brand Central

15 March 2022 | 0

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St Patrick’s Day traditionally heralds the start of the ice cream season and in advance of the expected upswing in sales over the extended Bank Holiday weekend, BWG Foods has launched a whole new series of Super Sundaes, from its exclusive I-Scream concession, designed to tickle and entice the most discerning of palates this weekend and beyond.

 

Taking inspiration from the original Sundae recipes, BWG’s food & beverage innovation team have come up with a delightful alternative, the ‘Squirmy Snake’, which takes inspiration from St Patrick himself with a hint of lime juice adding a lovely patriotic hue to the delectable treat. This is one of a number of innovations from the BWG Foods’ team for the season ahead.

 

This year, BWG is anticipating sales of established favourites such as choc-ices and the traditional ice-cream cones to remain high. Over the duration of last season, for example, BWG Foods’ stores reported sales of more than 300,000 litres of ice cream for cones. When it comes to ice-cream treats, it seems, we love to indulge our collective sweet tooth.

 

“Our relationship with ice-cream is well known,” said Alan Crawford, trading director, BWG Foods, “and Irish people do love to “cool down” with a cone – my personal favourite is the 99! – or a traditional choc-ice. Retailers usually open their ice-cream machines on St Patrick’s Day to cater to the families and crowds attending the various Parades around the country. With the Parades back after a two-year absence we are expecting brisk sales across our network of Spar, Eurospar, Mace, Londis and XL stores.”

 

Confirming that old favourites never truly go out of style, BWG Foods also reports that last year sales of ice-cream specifically for cones breached the 300,000 litres mark while the traditional choc ice was predictably popular and breached the 50,000 mark for the season.

 

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