Steps to a smoke-free future
As more and more people embrace vaping, it's important to ensure that consumers have access to high-quality, fully tested, and regulated vaping products, writes Donna Ahern
Print18 December 2024
As the new year draws near, many individuals will be looking for effective ways to reduce or quit smoking, and vaping presents a promising solution. E-cigarettes and vaping products have emerged as valuable tools for smokers who want to make the switch and lead a healthier lifestyle. In fact, vaping has been shown to be highly effective in helping individuals quit smoking, offering a less harmful alternative to traditional cigarettes.
The 2023 Healthy Ireland survey, funded by the Department of Health, highlighted the role vaping plays in smoking cessation. The survey found that 25% of Irish smokers who attempted to quit in 2023 used e-cigarettes as part of their efforts. This statistic reflects the growing recognition of vaping as a viable and beneficial method for reducing cigarette consumption and ultimately quitting. In addition, 8% of the population reported using e-cigarettes, either daily (5%) or occasionally (3%), demonstrating a significant increase in adoption compared to previous years. In 2022, only 6% of individuals were current users of e-cigarettes, underscoring the growing popularity of vaping as a healthier alternative.
Vaping offers a controlled and customisable experience, allowing users to gradually reduce their nicotine intake. This flexibility can make it easier for smokers to transition away from harmful cigarettes without the severe withdrawal symptoms often associated with quitting cold turkey. Furthermore, vaping does not involve the combustion of tobacco, which significantly reduces the number of toxic chemicals inhaled by the user.
Vaping also presents a safer option for those who are concerned about the long-term health risks of smoking. Research has shown that while not entirely risk-free, e-cigarettes are much less harmful than traditional cigarettes. The absence of tar, ash, and harmful smoke toxins in e-cigarettes is a major benefit for smokers looking to protect their lungs and overall health.
Manufacturers are increasingly committed to producing reliable and safe e-cigarettes that meet rigorous standards, offering peace of mind to those looking to make the switch.
A game-changer for disposable vaping
Lost Mary BM6000 Watermelon Ice
Lost Mary BM6000
The vaping industry continues to evolve at an incredible pace, with innovation and consumer preferences shaping the market. According to the latest Q3 figures from NielsenIQ’s Scantrack data, Big Puff Disposables hold an incredible 12.54% of the market share, continuing their trend of extraordinary growth quarter on quarter.
As Ireland’s top vaping brand, Lost Mary is leading the charge with groundbreaking innovations across all categories. The latest addition, the Lost Mary BM6000, is a game-changer for disposable vaping. Despite a relatively recent launch, halfway through Q4, the BM6000 is already taking the market by storm, with internal sales data reporting an immediate and significant uptake.
With up to 10x the longevity of standard 600-puff disposables, the BM6000 ensures that consumers are worry-free, thanks to a sleek screen that displays battery life and an improved e-liquid container. Say goodbye to guesswork—this device keeps you informed and in control.
Available in a fantastic selection of 10 premium flavours, including Pineapple Ice, Blue Sour Raspberry, and Watermelon Ice, the BM6000 caters to every palate. This innovative product is set to elevate the category and captivate consumers.
Exclusively available through Creative Distribution/Hale Vaping.
TAPPO by Lost Mary
TAPPO Lost Mary
TAPPO by Lost Mary continues to lead as Ireland’s No.1 Closed System pod, increasing to an impressive 36.97% value share of the Closed Pod category and achieving double-digit growth this year, according to Nielsen Scantrack Q3 2024.
Designed with innovation at its core, the TAPPO Kit is the perfect solution for disposable users seeking a sustainable, cost-effective alternative. Instead of discarding the entire device, TAPPO users simply replace the convenient, pre-filled flavour pods when needed—offering both ease and eco-friendliness.
Key features include a battery indicator and visible pod, making it easy to check the device’s status at a glance. Powered by a robust 750mAh rechargeable battery and USB-C charging, users can enjoy a full day of use with minimal downtime.
The TAPPO range offers an incredible 25 flavour pods, with exciting new additions in recent weeks like Cherry Ice, Double Apple, and Pineapple Ice. Backed by QUAQ MESH, CELL, and CAPSULE technology, TAPPO delivers unmatched flavour and exceptional performance.
This must-stock closed pod system is a win for both retailers and consumers, bringing innovation and satisfaction to the forefront of the vaping experience.
Available exclusively through Creative Distribution/Hale Vaping.
The voice of a responsible vape retail sector
Ireland’s largest vaping trade association rebrands with a renewed focus on championing responsible retail in Ireland
Thursday 28 November marked the rebrand and launch of Responsible Vaping Ireland (RVI), formerly known as Vape Business Ireland (VBI).
Ireland’s leading trade association for vaping retailers proudly relaunched with a renewed focus on its core mandate – acting as the voice of a responsible, compliant and legitimate vape retail sector in Ireland.
Ireland is seeing increasing issues with illicit product and poor enforcement of new laws such as the ban on selling to under 18s, with panicked rushes in the Oireachtas to push through extreme kneejerk regulations, including the proposed ban on flavours, packaging, display and advertising, and disposable vapes. All major political parties promised that they would move ahead with this legislation if elected to Government in the General Election that took place last month on Friday 29 November.
Under its new name, Responsible Vaping Ireland will now continue calls for sensible regulation that addresses concerns about youth access, while acknowledging the important contribution that vaping is making to the retail sector and small businesses across the country. RVI will also continue to highlight the role of vapes as a reduced risk alternative to smoking and their potential to help Ireland achieve its Tobacco Free goals.
For the past decade, RVI members have had to obey a code of conduct that forbid them from selling vapes to under 18s, before this was passed into law last year with the adoption of the Public Health (Tobacco and Nicotine Inhaling Products) Act 2023 last December.
Vaping has helped over 200,000 Irish adults quit smoking to date, according to the Government’s Healthy Ireland surveys, with Healthy Ireland 2023 finding that 25% of those who quit smoking used vapes to do so.
However, the General Scheme of a new draft vaping bill, published in October, plans outright bans on disposable vapes, all vape flavours bar tobacco, plain packaging and devices, and a complete ban on display and advertising in retail.
Commenting on the launch and rebrand, Responsible Vaping Ireland National Spokesperson Paul Malone, said: “The clue is in the name – Responsible Vaping Ireland upholds the highest standards of retail. Our members have stuck to a policy of not selling to under-18s long before this became law. We are firm in our belief that vaping should be for adults looking to quit smoking.
The vaping market in Ireland has grown rapidly over the past decade, becoming a highly valuable retail segment for local retailers across the country. While there are over 3,300 retailers selling vaping products in Ireland, there is a worrying lack of clarity on the number of other retailers such as mobile phone accessory stores who may be selling vapes.”
“What we reject, however, is the idea that regulating every aspect of vaping will have a positive effect on both health and retailers. Recent efforts at restricting vapes around the world, namely in Australia, Denmark and Estonia, have either resulted in smoking rates going up or black-market trade, damaging small retailers who are committed to responsible regulation. We are willing and able to work with the future Government to uphold standards and drive sensible vaping regulation.”
Responsible Vaping Ireland has called for greater amounts of both enforcement of the underage sales ban and inspections of products should be the future of vaping regulation, as opposed to overregulation that damages small retailers and increases smoking rates.
Introducing the new Vuse Go Reload: A game-changer in the Vaping market
Vuse Go Reload Blue Raspberry
The Vuse Go Reload* is set to make a significant impact in the vaping world, offering the perfect blend of convenience and quality.
It combines the intense flavors you expect from disposable vapes with the convenience of a prefilled pod kit and easy-swap pods. This means better value and choice for your customers.
Its new pods are compatible with all Vuse rechargeable devices.**
Unmatched convenience with style
The Vuse Go Reload combines sleek design with practicality, making it the ultimate choice for vapers on the go. Compact and lightweight, this device is easy to carry and comes in two stylish colour options, allowing your customers to express their personal style. But there’s more – this is a rechargeable, closed-system device, offering a sustainable alternative without sacrificing the vaping experience.
A flavourful experience with flexibility
One of the standout features of the Vuse Go Reload is its easy-swap pods. With a variety of flavors to choose from, your customers can effortlessly switch between them, keeping their prefilled pod kit device ready for use. This means they can recharge, reuse, and enjoy a premium vaping experience with every puff. It knows your customers like their flavours, so now they’ve got even more to choose from with our easy-swap pods.
Vuse Go Reload Watermelon Ice
Vuse Go Reload has taken some of the most popular flavours among vapor users and given them a refreshing upgrade. Customers can choose from a range of different flavors like Blueberry Ice, Strawberry Ice, Mint Ice, Watermelon Ice, Blue Raspberry and Creamy Tobacco. And that’s just the beginning! Stay tuned, as it will be expanding its selection of top-rated flavors even further in 2025. Watch this space for more exciting launches!
Flavours are available in a nicotine strength of 20mg of nicotine, and its new ceramic heating technology provides a smoother delivery with a more intense taste experience.
*18+. This product contains nicotine and is addictive. For adult nicotine users only.
** Compatible with Vuse ePod2, Vuse Pro and Vuse Go Reload 1000 devices.
Why choose the Vuse Go Reload?
- Stylish & Ergonomic: The Vuse Go Reloads sleek, compact design is not only visually appealing but also ergonomically crafted for comfort. It’s designed to slip easily into your pocket, ensuring it’s ready whenever you are.
- Rechargeable & Long-Lasting: Equipped with USB-C compatibility and a long-lasting battery, the Vuse Go Reload is built for convenience. The LED indicator helps you keep track of battery life and device status, so you’re always in control.
- Choice & Flexibility: With up to 1,000 puffs per pod***, your customers can enjoy extended vaping. Plus, they have the freedom to choose from two vibrant colors, making the device as unique as their style.
Get ahead with Vuse Go Reload
Don’t miss out on offering your customers the latest in vaping technology. Order the new range of flavour pods and the Vuse Go Reload today.
***Up to 1000 puffs per pod. Based on laboratory testing of newly manufactured pods in a Vuse Go Reload 1000 (including recharging) at a puff duration of one second and may vary depending on individual’ usage behavior.
For further information, click here.
Read more: Time to exhale
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