Springing ahead!
As all our readers know, Easter is a vital period for confectionery sales. To drive value and not just volume – and all-important margin – we highlight the offerings that give consumers something a little different and special this season; well-considered gifts with choices to suit all ages
Print18 February 2019
Sales results from recent years have emphasized the continued importance of the Eason season as a key period for confectionery and other indulgent treats. Last year, Visa reported that Kantar Worldpanel Ireland data showed sales of Easter eggs and seasonal chocolate confectionery spiked by 75.2% in March. Indeed, Andrew Harker, associate director at IHS Markit commented last year that food and drink retailers had “benefited from the run-up to the Easter period at the end of the month [March], seeing growth hit a two-year high”.
Meanwhile, with three-quarters of the population treating themselves to at least one Easter egg in 2017, Kantar Worldpanel reported that this resulted in a €3 million boost to the market. In fact, Kantar Worldpanel’s grocery market share report for Ireland during the 12 weeks to 23 April 2017 revealed notable surges in sales of seasonal items such as hot cross buns (+24%), Easter eggs (+9%) and fresh lamb (+10%).
An egg-stravagant Easter
Lindt Easter Eggs have generated impressive sales; growing six times faster than the category since 2016
The Lindt Easter Egg range continues to be a key sales driver for retailers at springtime. Lindt Easter Eggs have been growing six times faster than the category since 2016* and are once again proving a must-stock item for retailers as consumers look to trade up and give a premium Easter gift.
This year, Lindt is bringing more exciting news to the category. From the new smooth melting and blissfully rich Mint Lindor 285g Egg to the magical and endearing Gold Bunny Flower Egg, Lindt continues to delight shoppers with an exquisite array of Easter Egg creations to choose from.
An Easter-time favourite, the Lindt Gold Bunny generates almost €800k in sales, and is the top seller within the Easter hollow figures segment
The Lindt Gold Bunny is hopping back into stores nationwide this spring. Delivering almost €800k in sales,* the Lindt Gold Bunny is the clear market leader in Easter hollow figures in Ireland.
Made by the Lindt master chocolatiers from the finest Lindt chocolate, wrapped in gold foil packaging and finished with the iconic red ribbon and ringing bell, the Lindt Gold Bunny is guaranteed to bring a smile to the face of your shoppers and their loved ones.
This Easter, retailers can expect to see a heavyweight support plan behind the Gold Bunny brand. With engaging national events, in and out-of-store activity and premium point of sale materials, the Lindt Gold Bunny brand is set to go from strength to strength.
Bring the magic of Easter to your customers this spring with the Lindt Gold Bunny, available in a variety of sizes and formats and stocked in all good retailers nationwide.
Out of every €8 spent on a box of chocolates in Ireland, €1 is spent on a Lindor box
Lindt Lindor has strengthened its position as the number one boxed chocolate brand in the Irish market. €1 in every €8 spent on a box of chocolates in Ireland is spent on a Lindor box,** proving that Lindt Lindor continues to be a must stock for retailers in 2019.
With a wide range of exciting and delectable flavours as well as formats, Lindt Lindor is the perfect chocolate gift for any occasion. From the classic Lindor Milk recipe to the new Mint Edition, the brand believes the Lindor Cornet range is sure to excite and engage your customers. Also returning this February is the limited edition Lindor Heart Box 160g – the same smooth melting Lindor in a seasonal Heart Box, making it the perfect gift for any consumer’s loved one this Valentine’s Day.
Supported by a strong national campaign, Lindt Lindor TV advertising will return to screens this spring with increased support and activity both in and out of store.
Bring some bliss to your shoppers this year with the Lindt Lindor range!
Lindt Lindor 200g retails at €6.99 and the Lindor Heart Box 160g retails at €7.49.
*(Source: Nielsen Scantrack to 22 April 2018 @ MAT / Easter Period = 14 weeks 1st April 2018 versus 16 Weeks to 16 April 2017)
**(Source: Nielsen, Total Scantrack ROI + Discounters Data to 30 Dec 2018)
Lily O’Brien’s Mallow & Cookie Egg (RRP: €10) includes five cocoa cookie clusters for the ultimate indulgence
Indulge in luxury
The new Lily O’Brien’s Mega Milk (40%) Chocolate Easter Egg (RRP: €15) includes seven discs from the newly-launched share bags collection
Consumers are expected to go hopping mad this Easter for Lily O’Brien’s range of luxurious chocolate treats. Chocolate lovers can choose from a selection of scrumptiously handcrafted Easter eggs, using the brand’s famous signature recipes.
The new Mega Milk (40%) Chocolate Easter Egg (RRP: €15) is a must-stock this Easter, according to the brand. The high cocoa egg includes seven tasty discs from the newly-launched share bags collection, including 70% Dark Belgian, Sea Salted Caramel and Mega Milk. A perfect mix this Easter!
Mad about honeycomb? Lily O’Brien’s mouth-watering Honeycomb Flame Wrap Egg (RRP: €12.99) and the Lily O’Brien’s Honeycomb Crispy Hearts Egg (RRP: €15) are made to melt in the mouth. The Honeycomb Flame Wrap Egg includes decadent honeycomb pieces throughout and is luxuriously giftwrapped. The Honeycomb Crispy Hearts Egg is drizzled with white chocolate and includes 12 pieces of crispy honeycomb, smothered in milk chocolate.
Lily O’Brien’s Sea Salted Caramel Egg (RRP: €15) combines milk chocolate with a drizzle of caramel, pinch of sea salt and infusion of white chocolate
The tasty Sea Salted Caramel Egg (RRP: €15) is the ultimate gift for those who want a bit more from their chocolate, the brand adds. The balance between the mouth-watering milk chocolate, drizzle of caramel, pinch of sea salt and infusion of white chocolate make this sweet-salty concoction ideal for those who like a bit of contrast.
The Desserts Collection Egg (RRP: €15) is a selection of chocolates from the best-selling Desserts Collection and includes Crème Brulee, Key Limey Pie and Raspberry Infusion. Essential for those who love choice – the Desserts Collection Egg gives a chance for consumers to taste it all.
Sweet and smooth, the Lily O’Brien’s Sticky Toffee Egg (RRP: €15) is the ultimate treat this Easter. The handcrafted milk chocolate egg is topped with a white chocolate drizzle and includes 11 sticky toffees to enjoy.
For those looking to indulge this Easter, the Lily O’Brien’s Mallow & Cookie Egg (RRP: €10) is a great choice. The marshmallow and crunchy chocolate cookie egg also includes five cocoa cookie clusters for the ultimate indulgence.
Each Lily O’Brien’s Easter Egg is hand-wrapped, carefully crafted and thoughtfully designed, making it an ideal gift for Easter.
Consumers can find the entire Lily O’Brien’s range online at www.lilyobriens.ie, at key retailers nationwide, at the Lily O’Brien’s Factory store in Newbridge and Lily O’Brien’s Kildare Village pop-up store.
Quality treats for all
So Free Easter Eggs are dairy-free, wheat and gluten-free, organic and suitable for vegan
Caffreys is pleased to announce the launch of the new So Free Easter Egg range for 2019. The range includes a selection of Milk, Dark and White Easter Eggs which are dairy-free, wheat and gluten-free, as well as being organic and suitable for vegans.
Caffreys Family Pack Mallow Easter Eggs are synonymous with Easter. This popular confectionery is still manufactured in Ireland using the famous Thomas Caffrey original family recipe since 1948.
Another favourite for Easter, the Caffreys Snowball Easter Egg is a tasty milk chocolate egg with another well-known and much-loved Caffreys Snowball included.
Easter could not pass without the huge range of quality Easter baskets and Easter novelty items selling well also. New for this Easter from Caffreys, are the Irish Gold Easter Eggs which include 100g Irish Gold Gin Truffles, which won a gold medal at this year’s Blas na hEireann awards.
Legendary Irish combination
Lir Chocolates and Guinness have teamed up to create an ideal Easter gift for fans of the black stuff, the Guinness Easter Egg
The luxury Guinness confectionery range celebrates the perfect marriage of two exceptional brands; Lir Chocolates and Guinness. Legendary Irish chocolatier, Lir has come together with Guinness, the world’s most famous stout, to create a new taste experience for Guinness lovers. The roasted creamy notes of Guinness complement Lir’s sumptuous luxury chocolate, resulting in a harmonious combination of classic flavour and sophisticated smoothness.
The Guinness Easter Egg combines a luxury dark chocolate shell presented with eight mini chocolate pints – dark and white chocolates with a Guinness flavoured centre, in the iconic Guinness pint shape. It turns out that Guinness, a flavour which has been attracting fans for two centuries, is enjoyable in chocolate form as well as in liquid form. The mini chocolate Guinness pints, which are also sold separately, have proved a particular hit with almost 2.5 million mini pints sold in 2018 alone. This Guinness Easter Egg is the ideal gift for any Guinness fan in your customers’ lives.
The hand-decorated, luxury Guinness Easter Egg (230g) is priced at €13 and is stocked by selected Tesco, Dunnes, Supervalu, Spar, Eurospar, Londis and Mace stores.
Lir Chocolates are inspired by another Irish legend, the Children of Lir, an epic tale of love, beauty, magic, passion and transformation. Over 30 years ago, Lir started out in humble fashion on the kitchen table of co-founder, Connie Doody, with a simple vision of creating joy and happiness for lovers of fine, chocolate confections. Lir’s range of hand-finished Easter Eggs remains true to that ethos and also demonstrates the excitement and innovation that Lir brings to the category.
For more information, visit www.lirchocolates.com.
Egg-citing new additions
The Cadbury Crunchie Ultimate Easter Egg (RRP €19.50) contains pieces of Crunchie hidden in the egg shell
The Cadbury Picnic Large Egg (RRP: €10) is a new introduction for 2019
Cadbury has unveiled its Easter offering for 2019 with plenty of returning favourites, as well as some new products that will be sure to get shoppers egg-cited for the Easter Bunny to arrive this year.
Cadbury is synonymous with Easter thanks to its vast range of seasonal favourites that are perfect for enjoying with family and friends. This year, Cadbury is introducing a new Cadbury Picnic Large Egg (RRP: €10) that will join the line-up of returning favourites such as Creme Egg, Wispa, Twirl and Oreo Large Easter Eggs.
2018 saw the introduction of the Cadbury Dairy Milk Ultimate Easter Egg range. These unique Easter Eggs, which will return to shelves this year, contain hidden pieces of Daim and Fruit & Nut within the chocolate shell and come with a sharing bar in each. New to the range this year will be Cadbury Crunchie Ultimate Easter Egg (RRP: €19.50), with pieces of Crunchie hidden in the egg shell – this one is forecast to fly off shelves.
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