Show Me I.D. completions surpass 2,000
Training completions rose sharply in 2025, highlighting growing retailer engagement in age verification and responsible retailing
Print23 December 2025
Major success for Show Me ID – Be Age OK as numbers completing the training module smashes through 2,000 in 2025. This represents a 182% increase on 2023 (708 completions) and an 11.2% rise on 2024 (1,799 completions), highlighting the growing commitment of retailers and staff to responsible retailing.
Strong engagement
Reaching 2,000 completions in 2025 reflects particularly strong engagement during peak trading periods such as Christmas, when customer footfall and demand for age-restricted products increase. Musgrave retailers led the way, with staff completing over 1,000 modules—accounting for half of all completions nationwide and setting a benchmark for best practice in responsible sales.
The interactive online module equips retail and hospitality staff to handle real-life scenarios, from spotting underage customers to verifying acceptable ID, giving staff confidence and protecting businesses from legal penalties. This includes questions on what best practice is when somebody looks underage, when a minor attempts to purchase an age-restricted product, or when an unacceptable form of identification is provided at the point of service. Retail and hospitality staff are encouraged to do the training all year round – it can be easily completed on a computer, phone or tablet.
Looking ahead, Show Me I.D. aims to build on this momentum in 2026, with a target of 2,500 module completions, reinforcing the importance of certification in responsible retailing. The final competition of 2025 remains open until 6 p.m. on 5 January 2026, with all staff who complete the module eligible to enter a draw to win a €100 One4All gift card. Show Me I.D. will return in 2026 with four competitions and encourages retailers to keep refreshing their knowledge and staying vigilant throughout the year.
© 2025, ShelfLife by Ryan Brennan
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