Share a Bitsa Wispa
Kraft Foods has created new Bitsa Wispa; a re-sealable sharing bag containing bite-sized chunks of the popular Cadbury Wispa chocolate
Print12 March 2012
To build upon the success of Cadbury Wispa, a brand that was famously brought back to market by popular consumer demand, Kraft Foods is launching a new chocolate sharing product, Cadbury Bitsa Wispa. The new pack is the latest addition to the range of Cadbury branded sharing bags from Kraft Foods, and contains bite-sized chunks of the popular Cadbury Wispa chocolate in a convenient re-sealable sharing format.
The chocolate bags category in Ireland is worth €21m. Bitesize products currently account for 6.4% of chocolate sales and 4.6% of total confectionery sales (Source: AC Nielsen MAT 25 Dec 11).
Cadbury Wispa was brought back to the Irish market in 2007 following a consumer social media campaign, and represents the biggest countline launch of the last 10 years. Four years on, Wispa is the third best selling chocolate single in Ireland and the brand is worth €3.5m (Source: Market Track MAT 25 Dec 11).
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