Sampling campaign for Zugo’s Deli Café

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Zugo’s Deli Café is launching an attention-grabbing national sampling campaign featuring Italian singing gondoliers


Brand Central

14 May 2012

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Kepak Convenience Foods is continuing its investment in hot snacking brand, Zugo’s Deli Café, with a national sampling campaign featuring Italian singing gondoliers. After a tour of high footfall city centre locations and office environments in the UK, the Zugo’s Deli Café Singing Gondoliers will be sampling in Dublin in May 2012.

Consumers will be able to have their picture taken in the Zugo’s Deli Café gondola and one consumer will also be given the chance to win the gondoliers to deliver lunch to their office, plus a weekend break to Italy.

The sampling activity is being supported by a dedicated Facebook campaign, plus a national media partnership with Now magazine. The Zugo’s Deli Café range currently comprises two Panini products – Chargrilled Chicken, Mozzarella and Pesto and Bacon, Cheese and Mustard Mayonaise.




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