Kraft launches Bassetts Jelly Mascots

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Pictured: Ronald Kers of Valeo Foods Group (Photo by Dave Warren/Picture Team)

Jelly Mascots from Bassetts have been launched to celebrate the London 2012 Olympic and Paralympic Games


Brand Central

14 May 2012

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Kraft Foods has recently launched Jelly Mascots from Bassetts. The individual jellies take the shape of Wenlock and Mandeville, the two official mascots of the London 2012 Olympic and Paralympic Games. There are six fruity flavours with 25% fruit juice and natural colours and flavours. Jelly Mascots have been launched in a sharing bag format and an impulse pack to complement activity Kraft Foods is undertaking with Cadbury as the official treat provider of London 2012 and sponsor of the Irish Olympic and Paralympic teams. The marketing support package in May/June includes outdoor advertising with a can’t miss double decker fully branded bus, a large vinyl poster, tranvisions and ticket wraps in Connolly station, and sampling in key footfall areas, including Connolly, Heuston and Pearse stations and Bus Aras.




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