The ‘Heinz Summer Sauces 2012’ campaign will see extensive support for the market leading Heinz Tomato Ketchup, the recently relaunched Heinz Barbecue Sauces, Heinz Salad Cream and Heinz Mayonnaise. The integrated campaign will span the summer months, leading with a dedicated ‘Heinz Summer Sauces’ TV commercial, supported by strong radio and digital support. In keeping with the ‘It has to be Heinz’ digital and masterbrand strategies Heinz will issue an extensive update to the highly successful Heinz BBQ Smartphone app launched in 2011, along with a new look BBQ section on the dedicated Heinz website for Ireland www.IthastobeHeinz.ie. Digital support will also include display and mobile media along with integration with ‘It has to Heinz’ Ireland on Facebook to ensure that Irish consumers derive maximum enjoyment from summer eating occasions through strong engagement with the Heinz Sauces range.