RNN Comms ‘fetches’ influencer platform for brands across Ireland, Northern Ireland
Fetch connects brand with members of the micro influencer community in Northern Ireland and Ireland
21 September 2021
Integrated communications agency, RNN Communications, has launched Ireland’s first micro influencer platform, Fetch Ireland, connecting brands with the micro influencer community in Northern Ireland and Ireland.
RNN Communications has partnered with the founders of Belgium-based Fetch – Tom Tack and Stijn Verlinden – to acquire the rights for the Fetch platform in the UK and Ireland.
Launched earlier this month, Fetch Ireland has already accumulated interest from 150 micro influencer. The business is hoping to reach 500 registrations by the end of October.
Belgium luxury Communications agency, We Are Pure, created and built Fetch Social in 2018. Tack and Verlinden invested €200,000 in the development of the web-based technology which has clients including Primark, & Other Stories, Nivea and Disney.
“We’re thrilled to see Fetch’s first expansion outside of Belgium,” said Tack. “The unique pull instead of push strategy with influencers has proven its merit in the Belgian market and we’re excited to see the impact that it will have on the Irish influencer scene.
“Working with the team at RNN Communications has been whirlwind; they are ambitious, determined and focused, and have fully committed to building Fetch Ireland. We’re seriously excited to partner with the agency and support Fetch Ireland’s growth.”
Founded in 2013, RNN Communications already delivers multiple influencer campaigns on behalf of clients in Northern Ireland and Ireland. Half of RNN’s client base is outside of Northern Ireland and the agency works in European markets including Germany and Belgium.
“For the past six months we’ve been building the Irish platform, creating a new website and recruiting new team members in preparation for the launch of Fetch Ireland. Influencer marketing is now a key part of many brands’ marketing strategies, however reaching micro influencers (those with 5,000 followers plus) has been relatively untapped and unstructured until now…” explains Riki Neill, director of RNN Communications.
Jolene Kelly, who has been with the business since 2013, is now head of services at Fetch Ireland and will manage the growth of Fetch Ireland, client relationships and community management of the influencer community. Digital communications executive Kerrie-Ann McElroy joins the Fetch Ireland team. The business is hoping to recruit another five team members in the next two years.
“We’re always looking at new services and more seamless ways to deliver results for our clients,” said Neill. “Through client work, we met Tom and Stijn in late 2020 and could see the impact that Fetch social was delivering for their agency and clients. We’ve been working on bringing Fetch Ireland to market for over six months, and I’m delighted that both local and international brands are already committed to working with Fetch Ireland in the months ahead.”