Retail food sector named the most trusted sector in the country

Lidl placed highest of all retail supermarkets, coming in fifth place overall



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8 May 2020

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The retail food sector has been named the most trusted sector in Ireland for a third consecutive year.

This comes from the Ireland RepTrak 2020 study, which measures the level of trust, respect, admiration, and esteem that the public has for 100 organisations in Ireland.

The study, which is based on the perceptions of over 7,000 members of the public, was completed between early January and early March of this year.

Retail food ranked the highest of all 17 sectors examined. All retail food organisations involved secured Strong to Excellent Reputation Pulse scores.

The only food retailer in the top ten organisations was Lidl. The German discounter ranked fifth overall and was placed in the Excellent tier with a Reputation Pulse score of 80.1.

The other top ten organisations were the Credit Union, Bord Bia, Boots Ireland, IRFU, Tourism Ireland, An Post, Samsung, Kerry and Microsoft.

The Purpose Power Index

In April 2020, Reputations Agency launched its Purpose Power Index study in a bid to identify the organisations and sectors that the Irish public believed have performed best during the pandemic.

According to the public, the five organisations and sectors leading the response to Covid-19 are; the HSE, An Garda Síochána, the Irish government, An Post and the retail food/supermarket sector.

As one of the best performing sectors, the retail industry was recognised for reacting quickly and evolving with the crisis to make their premises safe for their customers and employees.

Further, the index reported that 80% of consumers believe food retailers have provided a lifeline during the crisis simply by remaining open and stocked. Lidl and Tesco received particularly strong mentions, it said.

Retailers were also lauded for taking special care to protect the elderly and vulnerable by instituting preferential shopping times.  




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