Circle K gives communities the chance to say thanks to Ireland’s heroes

Each Circle K site rebrand takes just five days to complete on average

New ‘Little Thank Yous’ initiative gives customers the chance to give a gift to the nation’s heroes



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8 May 2020 | 0

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Circle K, Ireland’s largest fuel and convenience retailer, has launched a community initiative created to recognise those working hard to keep Ireland moving right now.

The ‘Little Thank Yous’ initiative gives customers the chance to send a gift to someone who deserves a thank you for  supporting their local community.

Circle K customers can choose to reward the people who they feel deserve a special treat – whether it be a health professional, a teacher finding innovative ways to teach their students online, a restaurant or café owner who has donated food to a local cause, or a delivery driver who has worked tirelessly to make sure that communities have the essential items they need.

To get involved, customers can personalise a message and share a gift link with up to five ‘heroes’. When the customer’s chosen ‘hero’ opens the link to redeem their gift, they will be provided with a list of beverages from Circle K’s in-store product range that they can redeem for free in sites across Circle K’s company owned store network nationwide.

Beverages included in the initiative are: hot drinks, iced Simply Great Coffee, Circle K water, or Extremum energy drink. The initiative will see a total of 100,000 gifts – with a value of more than €250,000 – being given away by Circle K to customers in Ireland, distributed on a first come, first served basis.

“At Circle K, we know that it is important that we continue to support communities in these challenging circumstances,” said Gordon Lawlor, managing director of Circle K Ireland. “We have seen in these last few weeks, a new meaning to the saying that ‘not all superheroes wear capes’ – as there have been many people from different walks of life that have been going above and beyond to keep Ireland going.

“This is why I am extremely proud to announce that we are launching ‘Little Thank Yous’ in Ireland from today, giving customers the chance to choose up to five people who they feel are deserving of a little recognition for their efforts to support their local communities.”

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