Research: Women still do most of the grocery shopping

New research published by convenience retail group BWG has revealed some interesting trends in the gender balance between grocery shopping trips

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12 January 2017

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New research carried out on behalf of BWG Foods has revealed that more than two-thirds of woman hold the primary responsibility for grocery shopping in Irish households.

The survey of 1,000 people, conducted by Behaviour and Attitudes, also found that more than one-fifth (21%) of men have no responsibility for grocery shopping, contrasted with five per cent of women. Overall, 88% of people contribute in some way to grocery shopping.

The research also reveals that rural households have retained a more traditional shopping arrangement, with only 26% of respondents sharing responsibility for shopping. This figure contrasts with 43% in urban areas.

Meanwhile, more than half (54%) carry out multiple grocery shops each week, while 43% use convenience stores – an increase from 34% in 2014.

As well as gender divisions, the research also highlighted the fact that shoppers are more responsive to special offers than ever before; 38% are more likely to choose a grocery shopping destination based on the availability of special offers, compared to 28% in previous years. 52% of shoppers only buy certain products when they are on special offer.

 

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