Radox launches new men’s range

Radox has launched a new men’s range featuring two Deep Clean Shower Scrubs, and two Invigorating Shower Gel & Shampoos

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Brand Central

13 October 2010

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Radox, Ireland’s number one washing and bathing brand (AC Nielsen 26 w/e 13 June 2010), has launched a new men’s range featuring two Deep Clean Shower Scrubs, and two Invigorating Shower Gel & Shampoos.  The 250ml variants will retail at €2.99 (RRP) and include: Radox Men Deep Clean Watermint & Sea Minerals; Radox Men Deep Clean Shower Scrub Lime and Ginger; and Radox Men Invigorating Shower Gel & Shampoo in ‘Mint and Tea Tree’ and ‘Lemon and Tea Tree’. The range will feature the classic Radox hook pack, allowing for easy storage and presence in the shower. Supported by a heavyweight marketing campaign including TV, PR, digital, sampling and a strong in-store presence. For further details visit www.be-selfish.com

 

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