Pringles launches eco-friendly paper-based tube nationwide
Made from 90% paper, the new packaging allows snackers to easily recycle at home, while still protecting the crisps’ freshness for up to 15 months
Print12 September 2024
A more eco-friendly Pringles tube has been launched to allow snackers to more easily pop the tube of their favourite crisps in with their household recycling.
Now available nationwide, the paper-based tubes will replace the iconic Pringles can originally launched in the 1960s, which had a steel base.
The more widely recyclable Pringles tube is made from 90% paper and has a paper base, which means customers can put it straight in their home recycling bin.
It has a plastic lid that can also be recycled. The paper-based tube has been rigorously tested by the company’s packaging experts to make sure it protects the iconic saddle-shaped crisps and keeps them fresh for 15 months, just like the original can.
The new paper-based tube was first introduced to retail outlets nationwide in August.
Sustainable innovation
This significant move, which has involved an investment of €100 million in new technology, follows the trial of a steel can in Italy in 2019 and a paper tube in the UK in 2020.
“We know people want to reduce their impact on the planet and it’s our responsibility to improve the recyclability of our packaging,” said Ann Rose Eng, Senior Brand Activation manager, Pringles Ireland.
Eng notes that Pringles Ireland has worked hard to develop and test a more recyclable Pringles paper-based tube and made a significant investment in new technology to enable its factories to produce it.
“Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.”
Leading the way in packaging
Seàn Cairns, president of the Global Rigid Paper and Closures at Sonoco, worked with Pringles technical teams to develop the new ‘designed for recycling’ tube.
He notes that consumers are more aware than ever of how their purchasing behaviours are impacting the environment, as well as the more sustainable packaging options available to them.
“It’s important for businesses to stay ahead of the curve by exploring new packaging technologies and materials,” said Cairns.
Cairns hopes the success of this project inspires other companies and brands to convert to more sustainable packaging.
Read more: Pringles partners with Movember for the second year to encourage men to talk about mental health
Related Articles
Pringles spices things up with two new flavours for 2022 →
Fans 0
Followers