Pringles has revealed Spicy Pickle as its new Mystery flavour

Pringles' mystery flavour, Spicy Pickle

Pringles highlighted that the winner who identified the Spicy Pickle as the new flavour has secured a trip to New York City worth over €8,000

Print

Print

Brand Central

Read More: New York pringles TikTok

After weeks of speculation and taste-testing, Pringles fans have revealed Spicy Pickle as its mystery flavour.

Pringles highlighted that the winner who identified the Spicy Pickle as the new flavour has secured a trip to New York City worth over €8,000.

The new flavour Spicy Pickle, was ‘inspired by a viral Gen Z TikTok trend’.

According to Pringles the new flavour is ‘inspired by the viral obsession with all things pickle – from tangy #picklechallenges to creative culinary concoctions – this new flavour captures the bold, adventurous spirit of TikTok’s most craveable trend, delivering a tangy and zesty pickle experience in every bite’.

Guessing game

The guessing game sparked a frenzy of suggestions, ranging from the plausible – like melted popcorn or spicy pizza – to the wildly imaginative, including wasabi BBQ and even spaghetti Bolognese, the brand added.

“The wait is over! We’re incredibly excited to reveal Spicy Pickle as our mystery product at Pringles, a flavour journey inspired by the boldest tastes and trends emerging globally” said Ann Rose Eng, senior brand activation manager, Pringles.

“Spicy Pickle captures the tangy, spicy, and utterly craveable essence of the #pickle phenomenon we are seeing across social.

“The energy around this campaign has been phenomenal, we’ve loved seeing the enthusiasm from our fans as they tried to unravel the flavour puzzle. Congratulations to our grand prize winner – we hope they have an amazing time in New York.”

While the mystery flavour competition has now closed, Pringles encourages fans to ‘try its new flavour reveal while stocks last, as there is limited stock left-get it before it’s gone.’

Read more: Pringles launches first-ever mystery flavour in Ireland

© 2025, by ShelfLife reporter

Read More: New York pringles TikTok

Related Articles

Pringles launches first-ever mystery flavour in Ireland →

4 ways a New York coffee shop takes retail to the next level →