“The Ploughing” 2017: Retailers round-up

Johnny Lynch from Macroom, Co. Cork, Ireland’s only buffalo farmer and star of Aldi’s famous advert

The National Ploughing Championships took place in Screggan, Co. Offaly this week, and despite a deluge, the iconic event saw record attendance. Irish food and retail brands were in attendance, and here's what they had to say...


Brand Central

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22 September 2017

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Supermac’s set to spend €7m on Irish poultry in 2017

Supermac’s, the much-loved Irish fast food chain, has revealed that it is on track to spend upwards of €7m on Irish poultry this year. The spend represents a significant investment in the Irish sector by the Galway-based company. The news came as group managing director Pat McDonagh made the announcement at the Ploughing Championships.

“We expect this figure to continue to increase year-on-year as the popularity of our fresh chicken sandwich and fresh chicken tenders range continues to grow,” he said.

IFA president Joe Healy, who was (naturally) in attendance, took the opportunity to thank McDonagh and Supermac’s for their support of the Irish beef and poultry industries.

Tesco proud of its partnerships with 13,000 farming families

Tesco Ireland is the proud supporter of no less than 13,o00 farming families, who collectively supply the best in-season quality produce to Irish stores on a year-round basis. At the Ploughing this year, visitors were treated to some brand new Tesco Finest signature products, including specially prepared Irish Angus Beef, to tasty bites of Irish-grown Rooster Potatoes, via sourdough breads, piccolo tomatoes, mushrooms and more.

Through its farm suppliers, Tesco says it supports nearly 47,000 Irish jobs directly and indirectly.

Road Safety Authority distributes 50,000 hi-vis vests with Irish Farmers Journal

The RSA was present at the Ploughing 2017, with a view to inform and educate visitors on a range of road safety issues. The Authority was demonstrating its Interactive Shuttle and Roll-Over simulator, while also – in association with the Irish Farmers Journal and FBD insurance – handing out an impressive 50,000 high-visibility vests. In addition, 10,000 assorted high-vis items such as armbands, drawstring bags and rucksack covers.

The RSA said these initiatives are part of its continued commitment to educating vulnerable road users on how to stay safe on Irish roads.

The Aldi marquee returns for another year at the National Ploughing Championships

The Aldi marquee returned to the National Ploughing Championships this year with a jam-packed line up throughout the three-day festival.

Entertainment was provided by Irish country music star Mike Denver and Dancing with the Stars Professional Karen Byrne. Irish rugby and soccer stars of past and present also dropped by to support Aldi Play Rugby and Aldi Community Games. Meanwhile, over 35 of Aldi’s Irish suppliers were tempting visitors’ taste buds by showcasing the very best in Aldi’s multi-award winning range of Irish sourced food and drink.

Another of many highlights included FoodCloud’s co-founder and CEO Iseult Ward, with whom Aldi partners with to redistribute its surplus food to charities and organisations that need it most, being on site on Day 2. She provided advice on how consumers can minimise food waste and took part in a live cooking demo.





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