Philadelphia campaign cooks up a storm

Philly good: Gerry McGuinness (RTE), Sarah Taylor (PHD), John Murray (RTE), Louise Lennox (RTE), Marty Morrisey (RTE), Karl Tyndall (Kraft Foods Ireland) mark the launch of Philadelphia’s new Philly Heroes campaign

Philadelphia's heavyweight new Philly Heroes campaign will aim to convey the versatility of Philadelphia as a cooking ingredient

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Brand Central

A heavyweight through-the-line Irish marketing campaign is launching in April for Philadelphia, Ireland’s number one soft white cheese*.  The Philly Heroes campaign will include TV, outdoor, PR and online as well as sponsorship of RTÉ’s ‘The Restaurant’.  Aiming to convey the versatility of Philadelphia as a cooking ingredient, the four new TV ads will feature Philly consumers cooking their own simple, tasty recipes.  Philadelphia will also be back at Taste of Dublin 2011 to be held in Dublin’s Iveagh Gardens from 9-12 June.  Check out the Philly Demo Theatre where a host of celebrity chefs will be cooking up a storm on the Philadelphia stage.

*Share: 89.3% (Value) – Source: Nielsen Scantrack (Multiples, Groups, Forecourts 52 w/e Dec 26/10)

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