Pettitt’s SuperValu, St. Aidan’s, Wexford wins coveted SuperValu Store of the Year Award for 2024

Pictured at the 2024 SuperValu Conference, at the Great Southern Killarney are (Top Row) Declan Dempsey, Ann Kane, Shona Clynch, Cormac Pettitt, Ian Allen, SuperValu managing director; Nicky Byrne, Niamh Dunne, Rosaleen Casey and (Bottom Row) Paul Murphy, Pat Maher, Graham Staples, Callum Quirke, from Pettitt’s SuperValu, St. Aidan’s, Wexford, who won the much-coveted title of Nationwide SuperValu Store of the Year for 2024

Store recognised for consistently exceptional standards, with outstanding performance noted in key categories such as bakery, kitchen, cook at home and the florist offering



28 February 2024

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Pettitt’s SuperValu, St. Aidan’s, in Wexford town, Co. Wexford, has been crowned winner of the prestigious ‘National SuperValu Store of the Year’ for 2024.

Along with nine other finalist stores from around the country, Pettitt’s SuperValu, St. Aidan’s, was shortlisted for the much-coveted accolade at the SuperValu National Conference, which was held in the Great Southern Hotel, Killarney. The store also achieved the ‘Best Large SuperValu Store of the Year’ award at the conference. The Best Medium Store Award was scooped by Quish’s SuperValu Tramore, while the Best Small Store Award was awarded to McGuinness’s & Cosgrove’s SuperValu Strokestown.

Comprehensive store audits

Pettitt’s SuperValu, St. Aidan’s, Wexford pipped competing stores from all over Ireland to the post, with those shortlisted being audited and adjudicated by independent competition judge and retail consultant, Paul Ellison. The store audits focused on product range and quality, customer service, store presentation and innovation, fresh food offering, store hygiene standards and sustainability.

Representatives including Ann Kane, Pat Maher, Shona Clynch, Declan Dempsey, Cormac Pettitt, Paul Murphy, Nicky Byrne, Callum Quirke, Niamh Dunne, Rosaleen Casey, Graham Staples from Pettitt’s SuperValu, St. Aidan’s, were presented with their award by SuperValu managing director, Ian Allen, SuperValu sales director, Dan Curtin and the award sponsor, Jean Francois Michel, account director of Three Ireland.

‘Exceptional standards’

This award acknowledges the exceptional standards consistently achieved by the team at Pettitt’s SuperValu, St. Aidan’s, with outstanding performance noted in key categories such as bakery, kitchen, cook at home and the florist offering.

Throughout the judging process, the store exhibited exceptionally high standards, offering premium quality of products, including extensive innovation across fresh produce. The store was also noted for its professionalism in leadership and management and for supporting a dedicated team who consistently delivered excellence in service, as well as their dedication to the community through partnerships with both the Wexford senior hurling and football teams.

In addition, the store’s sustainability advancements were cited, recording an impressive 60% reduction in C02 emissions following the installation of new refrigerators and solar panels, ensuring the store is working towards a greener, more sustainable environment.

Team recognition

Receiving the award, store owner, Cormac Pettitt of Pettitt’s SuperValu, St. Aidan’s, paid tribute to their dedicated team and the ongoing support of the store’s loyal customers. “This national award is brilliant recognition for the amazing team in our St. Aidan’s store,” he said. “We have over 160 loyal and dedicated employees, who take great pride in providing our customers with a world class shopping experience day in and day out. 21 of these employees have been with us for more than 20 years. We are thrilled to bring this award back home to Wexford.”

Retailers’ commitment to excellence

Ian Allen, managing director, SuperValu, congratulated Pettitt’s SuperValu, St. Aidan’s, on their “outstanding” performance, noting: The store displayed exemplary leadership qualities in sustainability, showcasing a hugely innovative store product range and supporting local suppliers, producers and the wider community. The team at Pettitt’s SuperValu, St. Aidan’s are very well deserving of this award and I wish them every success in the future.”

“These awards are a longstanding competition for the SuperValu brand and every year we are truly blown away by the standards set by finalists, with this year being no different,” Allen added. “The commitment of our retailers to excellence within the SuperValu brand is evident, with this year’s competition showcasing the highest calibre of stores across the retail footprint. In particular, the considerable sustainability initiatives that have been implemented and the energy savings achieved across the SuperValu brand is significant. I want to acknowledge and congratulate all our SuperValu store owners for these efforts.”



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