Pepco opens new store in Tralee

European discount brand is treating the first 50 lucky customers to a golden ticket worth up to €100 to spend as they please in the new store


Brand Central

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13 July 2023

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After launching five pilot stores in Ireland in late 2022, and a sixth at Tallaght earlier this year, Pepco is celebrating the opening of its next pilot in Tralee, Co. Kerry.

Opening on 15 July, Pepco in Tralee is treating the first 50 lucky customers to a golden ticket worth up to €100 to spend as they please in the new store.

Pepco, which has over 4,000 stores across 19 European countries, is a one-stop shop for food, health & beauty, fashion, homewares, toys, and key household needs.

The company’s pledge to Irish customers is to bring customers high-quality products at prices they’ll love.

The latest opening comes after Dealz, completely revamped six of its Irish stores, giving them top-to-bottom makeovers that converted them to the Pepco brand, creating an additional 60 jobs.

Tralee will be the seventh pilot Pepco store in Ireland, adding to the Pepco stores in Omni Shopping Centre, Finglas Main Centre, The Park at Carrickmines, The Courtyard at Newbridge, Galway Shopping Centre and The Square Tallaght.

The initial six converted stores have been welcomed by customers who’ve appreciated the ranges, wide aisles, and clean and modern environment.

Alongside Dealz and Poundland, Pepco is one of three key retail brands operated by the Pepco Group and headquartered in Poznan, Poland.

Olivia McLoughlin, trading country operations manager for both Pepco and Dealz in Ireland said: “We’re delighted at the initial reaction to our Pepco stores in Ireland and we’re extremely excited to be opening our newest Pepco store in Tralee, Co. Kerry this week after a top-to-bottom refurbishment and extension.

“We’ve been working hard to transform the store from a Dealz to a Pepco and to bring the items that we know our customers already love along with much more.

“We know purse strings are tight for many families throughout Ireland and that’s why we also know the value we offer will matter.”

Customers can stay in touch with Pepco Ireland on Facebook at @PepcoIreland.



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