Payzone launches digital fundraising platform for retailers
New technology partnership facilitates projects including fundraising for the Applegreen charitable fund
17 October 2023
Payzone announced their launch of the ‘all-in-one’ fundraising platform, aimed at improving the way the retail sector and other businesses engage in fundraising activities. The platform bridges the physical and virtual worlds, providing individuals and businesses with a suite of digitally enabled tools for collecting funds.
During the challenging times of the COVID pandemic, Payzone played a pivotal role in enabling the charity sector to continue receiving donations through digital channels, sparking the inspiration for the development of this new fundraising platform.
Rosie Begley, corporate social responsibility manager, Applegreen, said: “The Applegreen charitable fund currently has a three-year partnership with Barretstown, establishing the fund as one of the largest annual contributors to the children’s charity. Barretstown is Ireland’s leading children’s health charity supporting children affected by cancer and other serious illnesses through the delivery of research informed, medically endorsed therapeutic camps & programmes.
“This significant partnership will see Applegreen commit to raising €1 million for the charity from 2023 – 2025. With the decline in the circulation of cash, the use of technology for fundraising is instrumental in achieving campaign success, which worked very well as part of our recent Bands for Barretstown campaign.”
A key feature of the platform enables all fundraising activity to be tracked, monitored, and reported on from one place, with donations paid directly to the bank account of the charity.
Jim Deignan, chief executive officer, Payzone Ireland, said: “Through our discussions with charities and their corporate partners, we recognised that many of their fundraising activities are being managed using multiple platforms which makes monitoring and reporting very challenging for both parties. We identified a gap in the market for a single all-in-one fundraising platform to manage and track their impact more effectively.
“We prioritised input from the charity sector when developing this platform and have really benefited from their industry expertise.”