Barretstown collaborates with nationwide retailers for Christmas campaign

Ireland’s leading charity for children affected by serious illnesses calls on the public to join the 'Sprinkle Some Magic' campaign



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30 November 2023

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As the festive season approaches, Barretstown, the most established charity in Ireland providing therapeutic recreation camps and programmes to children affected by cancer and other serious illnesses, issued a national appeal to the public to help ‘Sprinkle Some Magic’ for children battling the impact of a debilitating illness this festive season.

As part of the charity’s festive fundraising efforts, Barretstown has once again teamed up with Ireland’s favourite oat brand, Flahavan’s, to produce Magical Reindeer Food. The deliciously festive Magical Reindeer Food will be available in Applegreen, Dealz and Lidl stores nationwide throughout December and is the perfect snack for Santa’s busy reindeer. This festive collaboration was also made possible by the generous support of Cappoquinn Logistics, who kindly donated transportation and logistical services for the reindeer food product. Magical Reindeer Food is a wonderful way to directly support the Barretstown Sprinkle Some Magic Campaign, with 100% of funds going directly to the charity with each €3 product purchase.

On average, more than 50% of the children supported annually by Barretstown are affected by oncology and haematology related illnesses. All services provided to children and their families at Barretstown are free of charge, with only 2% of funding provided by the government with the remainder supported by donations and the fundraising efforts of corporate supporters, individuals, and community groups.

Dee Ahearn, chief executive officer, Barretstown, said: “At Barretstown, our mission is to rebuild the lives of children and their families affected by cancer and other serious illnesses. The ‘Sprinkle Some Magic’ campaign embodies the spirit of giving and community support, that is so crucial to us here at Barretstown. We would like to extend our heartfelt thanks to Flahavan’s and to our incredible retail partners for Reindeer Food, Applegreen, Dealz and Lidl. Their generosity and commitment to Barretstown is vital in making a positive impact on the lives of the children and families we serve.

“Together, let’s ensure that every child and family in Ireland, grappling with the difficult reality of childhood cancer and other serious illnesses, can continue to experience the magic of healing, resilience, and joy this Christmas and beyond.”

James Flahavan, commercial director, Flahavan’s, said: “Flahavan’s is delighted to support this great initiative in the best way we can – using Flahavan’s oats to help raise funds for Barretstown and the families they serve this Christmas. We are extremely proud that our Magical Reindeer Food will help Barretstown to continue to ‘Sprinkle Some Magic’ for families with sick children throughout 2024.”

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