Nomadic hits 25 and launches bold, new-look packaging

New look features a bolder logo and simplified visual approach

Donegal brand marks 25th anniversary with new look and growth plans in Ireland and the UK


Brand Central

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5 May 2023

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Donegal brand Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan in Ireland and in the UK. It follows an impressive twelve months for the company, with continued double-digit growth.

The news also comes alongside the launch of the company’s first non-yogurt products, two protein puddings, which are now on shelves in supermarkets and convenience stores across Ireland.

The new look features a bolder logo and simplified visual approach. The variety of coloured chevrons not only indicate the flavour, but also add a sense of momentum – while enhancing its iconic ‘nomad’ striding figure.

Crucially, the redesign reinforces Nomadic’s positioning of ‘Nourishing convenience food for people who need to get the job done’. The company believes that this appeals particularly to those on their feet and on the move, going from task to task.

Nomadic has also dropped ‘dairy’ from its branding, indicating a willingness to extend into new categories.

Bethan Miles, Nomadic’s brand manager, said: “Hard work of any kind needs easy, nourishing, food and we’ve already got a range of products that fulfil this – whether it’s for on-the-go satisfaction, or when people have a little more time. This new design now gives us maximum shelf stand-out.”

“The company is supporting the new strategy and look in Ireland with an ATL and sampling campaign,” said Emma Gregory, sales manager for Nomadic in Ireland. “It will also be supported by instore promotions and consumer activations such as WellFest and Bloom, which we are delighted to be attending for the first time! We’re looking forward to bringing the new look to stores nationwide.”




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