New sauce for Rustlers

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Brand Central

Kepak Convenience Foods (KCF) is unveiling its latest move as part of an on-going commitment to product improvements for its market leading brands. KCF has introduced a new McDonald’s inspired sauce to its Rustlers burger products. Trials saw an 88%* increase on the rating of the overall product taste, plus an increased intention to purchase from both new and existing consumers. New pack designs and dedicated POS will help retailers communicate the improvements to consumers.

John Armstrong, marketing director at KCF comments: “The research highlighted that of those consumers who had a preference, 76%* preferred Rustlers to its nearest competitor so we’re certain that the new sauces will have a positive impact on sales for all retailers.”

(* Sources Cambridge January 2010). For further information contact Claire Murgatroyd or Martin Jackson on 01772 421 442 or email claire@mtjpr.co.uk

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