New Rowntrees sharing bags set to bring juicier profits

Celebrating the launch of its new family sharing bag range, Rowntrees is rolling out a series of ‘Happy CHEWSday’ events to inject fun into Tuesdays

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Brand Central

Rowntrees Ireland has launched three innovative new family sharing bags – Rowntrees Very Berries, Rowntrees Sour Faces and Rowntrees Jelly Aliens. These new products all contain a market leading amount of fruit juice, at least 25%, and in addition have no artificial colours, flavours or preservatives. To celebrate the launch of this new range Rowntrees will roll out a ‘Happy CHEWSday’ one of a series of events, which aim to inject fun and excitement into Tuesdays. Officially cited as the least favourite day of the week by Irish people in a recent poll, Tuesday was cited by only 1% of people as their favourite day of the week with six out of 10 people (62%) stating that Tuesday is actually the most uneventful day of the week.

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