New management for Britivic
Britvic Licenced Wholesale will be headed by Finbarr O’Doherty as commercial director, along with Debbie Vard, Fergal Ryan and Tom Dermody
Print17 November 2009
Britvic licensed wholesale, the wholesale division of Britvic Ireland, is undergoing a significant change in management structure. The new organisation will be headed by a team of four, consisting of Finbarr O’Doherty as commercial director, Debbie Vard as marketing director, and Fergal Ryan and Tom Dermody as divisional managers.
The company, which has traditionally focused on both the soft drinks and alcohol sectors, will now be a dedicated alcohol department. The restructuring marks a significant development for Britvic licensed wholesale, allowing it to focus on brand building, sourcing and bringing new and existing alcohol brands into its portfolio.
The company has an impressive track record in the licensed sector in Ireland. In addition to driving the Britvic portfolio of soft drinks, the company has also built PPS brand WKD into the biggest selling PPS in the licensed sector.
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