Minister James Browne launches Show Me ID – Be Age OK 2023 campaign
Staff will have a chance to win one of five €100 One4All vouchers upon completing the module before 5pm on 27 April
Print21 April 2023
Minister of State for Law Reform, James Browne has launched the National 2023 Show Me ID – Be Age OK campaign.
The campaign, which is now in its sixth year, encourages retail staff across Ireland to take a free training course on the Show Me ID website which gives them the skills they need to prevent youth access to age restricted products.
Participants can expect to be trained on how to uphold proper retail standards when selling age-restricted products such as alcohol, tobacco products and lottery tickets. By taking the training module, staff will learn how to handle difficult situations, identify fake identification, and reduce the risk of selling age-restricted products to minors.
The launch of the National campaign took place at Pettitt’s SuperValu in Enniscorthy, the local constituency of the Minister.
“I am delighted to participate in the Show Me ID – Be Age OK campaign launch, as part of an initiative to support our retail sector so that they are better equipped at preventing young people from purchasing age-restricted products, such as alcohol, tobacco products and lottery tickets,” said Minister James Browne.
“These age-restricted products are restricted because they can be damaging to people’s health and well-being and all the more so for children and teenagers who might be vulnerable to peer pressure and addiction,” he added.
“It is important that we work to reduce the number the number of young people purchasing these goods and to achieve this, staff and business owners need to be supported and given the necessary training to handle these situations.”
The Minister added that the campaign will benefit both employers and staff members in improving their understanding of the role they play in safeguarding young people from potential substance misuse while also protecting their business.
Store manager of Pettitt’s SuperValu Enniscorthy Rosaleen Casey, discuseed the benefits of the initiative, stating: “The Show Me ID training module has been a great addition to our staff training programme. It has a vast number of benefits for our retail staff but crucially it has helped them to become more confident when dealing with difficult age-related challenges.
“Overall, the training has helped Pettitt’s SuperValu Enniscorthy to maintain our high standard of retail practice, ensuring that we always operate within the law, while protecting our customers,” she added.
As part of the launch, Show Me ID has also initiated a social media campaign for retail staff, offering them a chance to win one of five €100 One4All vouchers upon completing the module before 17:00 on 27 April.
For more information about the campaign and to access the free training module, visit the Show Me ID website: www.showmeid.ie
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