PJ Carroll appoints new country manager David Melinn to head up BAT’s Irish business 

“I look forward to growing our strong customer base, deepening relationships in the Irish market and promoting our category of reduced risk products," said new country manager David Melinn

Simon Carroll has stepped down after 21 years of service

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PJ Carroll, part of the BAT Group, has appointed David Melinn as country manager.

The Malahide native succeeds Simon Carroll, who has stepped down after 21 years of service with BAT, including nine years as country manager for PJ Carroll, where he oversaw the introduction of BAT’s vapour product Vuse (originally named Vype) to the Irish market in 2018. Carroll also served a valued member of BAT’s UK & Ireland leadership team during his tenure as country manager. 

New country manager David Melinn has been part of the PJ Carroll team for 19 years, and is newly promoted from his previous role as head of key accounts. Melinn began his early career as a trade marketing representative for PJ Carroll and rose through the ranks to become a national account manager in 2012, an area sales manager in 2018 and in his most recent role as head of key accounts, in which he has served since 2019.  

Melinn brings nearly two decades of experience in the Irish combustibles market to the role, and a deep understanding of the changing market. This includes BAT’s increased priorities on the trade of vapour, part of an emerging products category that carry reduced risks to adults who wish to quit smoking, and a core part of the company’s mission to build ‘A Better Tomorrow’ and reduce the health impact of its business. 

David Melinn said he was delighted to be appointed to the role, noting: “I look forward to growing our strong customer base, deepening relationships in the Irish market and promoting our category of reduced risk products. I would also like to take the opportunity to thank Simon Carroll for his service and leadership to the company over the course of nearly twenty one years, and to wish him the very best for the future.’’ 

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