McDonald’s beef study
In an effort to cut greenhouse gas emissions, McDonald's is conducting a major study with 100 Irish beef farms.
17 February 2010 | 0
McDonald’s is to conduct a major study involving 100 Irish beef farms, in a bid to cut greenhouse gases in beef production.
Kepak Athleague and Dawn Ballyhaunis will each nominate 50 farms to take part in the three-year study, set to begin in April. Another 250 farms in Northern Ireland, Scotland and England will also take part.
The project, being run by McDonald’s European supply arm, will focus on reducing greenhouse gas emissions, cutting energy use on farms, and improving growth rates in cattle.
When complete, the results will be used to create best practice standards for the US giant’s suppliers.
McDonald’s is currently the single biggest buyer of Irish beef – purchasing beef from some 4,000 Irish farms in a contract worth €80 million annually.
Some 20% of all beef used by McDonald’s in Europe is supplied by Irish farmers, with Dempsey’s farm on the Offaly/Tipperary border being its flagship European beef farm.