Marks & Spencer launches biggest ever price investment in ROI
Marks & Spencer has announced its biggest-ever price promption, which will see more than 200 items reduced in price across the entire store network.
25 May 2018
Fresh from its win in the Grocery Management Awards, where Ray O’Callaghan was named manager of the year, Marks & Spencer has annoucned its biggest ever price investment in Ireland, which will see up to 200 products reduced by an average of 24%.
The announcement will be publicised with a new advertising campaign subtitled “M&S for Less”.
“This is our biggest ever price investment in the Republic of Ireland,” said countryt manager Ken Scully. “We’re doing it to sharpen our prices for customers who we know come to us for our trusted value and great quality products.”
In 2019, M&S will celebrate 40 years of trading in Ireland. The first store opened on Dublin’s Mary Street in 1979. The most recent addition to the store portfolio was the M&S Omni Park Foodhall ion Santry, Dublin, which opened in November 2017.