Marketing bites

Nutramino launched in Ireland as part of Glanbia’s expanding sports nutrition portfolio - and other news for FMCG marketers - for the week 26/08/2016 - 01/09/2016


Brand Central

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1 September 2016

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Nutramino launched in Ireland as part of Glanbia’s expanding sports nutrition portfolio

Nutramino, Ireland’s newest range of sports and lifestyle nutrition products has been launched in Ireland with the news that it will be distributed across all Topaz stores nationwide. Glanbia Performance Nutrition, a division of the Glanbia group, is the newest addition to the Topaz health and fitness section-in store. The Nutramino range, one of Glanbia’s leading performance nutrition brands, includes protein bars and recovery shakes, energy drinks, protein water, protein powders and energy shots.

In addition to Topaz, Nutramino is also available in gyms, SuperValu stores and selected convenience stores including Applegreen Forecourts, Spar, Mace and Centra. To learn more about the Nutramino range, visit Facebook @NutraminoIRELAND and Twitter @NutraminoIRL

Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign

The Advertising Standards Authority for Ireland (ASAI) has launched a new advertising campaign across radio, print and digital outdoor. The ad aims to remind consumers and advertisers that the ASAI is committed to ensuring all marketing communications in Ireland are legal, decent, honest and truthful. The ASAI’s print advert parodies a sample product, illustrated as ‘Multi-Immortablets’, with a caption reading “You will never die”. The advert is a tongue in cheek sample of an advertisement which is an obvious breach of the ASAI Code, reminding viewers of the ASAI’s objectives.

Nescafé Dolce Gusto joins forces with to launch new ‘Creativity Reinvents The Classics’ advertising campaign

Nescafé Dolce Gusto, the unconventional premium coffee system, announces the launch of its exciting new global campaign ‘Creativity Reinvents The Classics’, featuring GRAMMY award-winning music creator The campaign celebrates the power of creativity to deliver outstanding quality through a parallel between music and coffee creativity. At the heart of the campaign is an energetic and vibrant film, which features global superstar in studio with Nescafé Dolce Gusto.

From 1 September, fans can engage with the digital branded content, as showcased on . To learn more about the new campaign, visit the Facebook page: offers free Waste Management Workshops has announced that businesses can book a place at one of its 1/2 day workshops and improve their knowledge about best practice waste management, compliance and have questions answered. More information is available on each event’s booking engine – make sure you send at least one person from your business.  There is no charge thanks to the organisation’s Workshop Sponsors – EPA & Repak.

Dublin North – 7 September – Book here
Athlone – 8 September – Book here
Dublin Central – 28 September – Book here
Kilkenny – 29 September – Book here

For a fourth consecutive year out of home advertising increases across H1 2016

The growth in out of home (OOH) continues according to Kinetic Ireland, the OOH media agency, with the market showing an 8% increase for H1 2016 compared to the same period last year. Overall expenditure for out of home was approximately €54 million across large format billboards, six-sheets, digital OOH formats, transport and targeted media. Drink, encompassing alcoholic beverages, soft drinks and also hot drinks, continues to hold number one spot as the largest category in OOH, accounting for 18% with a total spend of €9.5m. In second place stands ‘retail’, accounting for 17% of overall activity with a total spend of €9.2m.

A Taste of West Cork Food Festival really is ‘The Big Cheese’ 

Cork really is the county to be in for foodies this month! As well as the festival taking place in Midleton, A Taste of West Cork Food Festival is getting underway with a gastronomic line up of over 170 events. The 13th annual ‘A Taste of West Cork Food Festival’ gets underway on Friday 9 September and runs for 10 days until 18 September 2016. Among the jam-packed programme of over 170 culinary events and activities taking place during the festival, are an array of star chef experiences with guest chefs from all over the globe.

To book accommodation/events, see the full festival programme online or pick up a programme of events at various outlets.



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