Marketing bites

Glenisk lifts the lid on sugar - and other news for FMCG marketers - for the week 12/08/2016 - 18/08/2016


Brand Central

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18 August 2016

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Glenisk lifts the lid on sugar

Glenisk, Ireland’s award-winning, family-run organic dairy, has introduced a new range of Organic Bio Live Yogurts, with a significantly reduced sugar content. Made with organic fruit and milk, the sugars within are largely naturally occurring milk and fruit sugars. Like all Glenisk Organic Yogurts, they are made exclusively with Irish milk and contain no artificial ingredients or sweeteners. Available in Natural, Raspberry, Strawberry and Blueberry, the new range comes in a multipack four x 125g format, priced at €2.75 RRP.

To encourage trial, Glenisk is giving away a voucher for a free pack to every customer. Details on how to get the pack are on

For more information, visit and

King Of The Hill – Dublinese master class

All summer long, King Crisps’ #KingoftheHill Bernard Brogan has been testing his Dublin GAA teammates – pitting Northsider against Southsider. The final challenge was a lingual lampoon, because as we all know there are two dialects in Dublin – The Northside Tongue and The Southside Slang. A rigorous battle ensued between Dublin GAA stars Michael Darragh Macauley and Johnny Cooper to see who would reign victorious and impress King Of The Hill Bernard Brogan.

Check out the full video here:

NDC sports stars to support the best of Irish dairy

The new extended National Dairy Council exhibit at this year’s Ploughing Championships will showcase the best of Irish dairy, supported by different sports star guests each day. Visitors can get a flavour for the range of Irish dairy products available from NDC member dairy co-ops in its ‘Co-op Marketplace’. There will be a fun line-up, including free cookery demonstrations each day by celebrity TV chef Brian McDermott. Rugby icons Rob and Dave Kearney will also make a special appearance, to support the NDC’s new Powered by Dairy campaign.

You can find out more at ,on Facebook/NDCIreland or Twitter @NDC_ie.

Aldi Wine Festival on sale from Sunday, 21 August

26 wines. 5 continents. 14 countries. 28 grapes. Aldi is advising shoppers not to miss the Aldi Summer Wine Festival in stores nationwide from Sunday 21 August 2016. Priced from €7.99 to €12.99, the countries featured include Chile, South Africa, Hungary, France, Italy, Austria, California, Australia, Argentina, Romania, Spain, New Zealand, Germany and Portugal. Highlights include the Austrian Domäene Wachau, Grüner Vetliner (€8.99 75cl) a crisp, dry white, and the South African Leaf Plucker Sauvignon Blanc (€9.99 75cl) – to name just a couple.

Search for Ireland’s Best Young Entrepreneur is now underway

Minister for Jobs, Enterprise and Innovation, Mary Mitchell O’Connor has launched the latest search to find Ireland’s Best Young Entrepreneur (IBYE). With a €2 million investment fund available, the enterprise initiative from the Department of Jobs, Enterprise and Innovation and Enterprise Ireland run by the 31 Local Enterprise Offices around the country, supports young entrepreneurs through training, mentoring and direct financial investments. Young entrepreneurs between the ages of 18 and 35 are now being encouraged to apply, before the closing date of Friday, 14 October 2016.

To enter, visit the IBYE website at, to submit an entry online.

World Cheese Awards 2016 opens for entry!

The 29th annual World Cheese Awards opened for entry on Wednesday 17 August. Organisers, the Guild of Fine Food, are expecting more cheese-makers than ever to enter as the competition heads to San Sebastián this year, during the city’s tenure as European Capital of Culture. The awards will be the showpiece of the inaugural International Cheese Festival. Held between 16 – 18 November 2016, this global celebration of cheese will be open to consumers and tourists, as well as food professionals, buyers, and retailers.

The World Cheese Awards is open for entry until Tuesday 11 October, unless the entry cap is reached before this date. Enter online at



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