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Pictured: Ronald Kers of Valeo Foods Group (Photo by Dave Warren/Picture Team)

A new qualification for vintners, a new partner for Just Eat, and a new roadshow for Maxol


Brand Central

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8 June 2016

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IBA aims to improve the Perfect Pint

The Irish Brewers’ Association, a division of IBEC, has committed to created a raised industry standard for the ‘Perfect Pint’, by launching a certificate open to all quality control professionals. The programme, created in response to the high number of new entrants in Ireland’s beer industry in recent years, aims to ensure beer is of the highest quality through elements of health and safety, cooling, cleaning, dispensation, washing and more. To learn more visit

Maxol’s got Festival Fever Once Again


Five Irish festivals will be sporting the Maxol brand this summer as the fuel company continues its sponsorship programme started in 2015. The Maxol summer sponsorship starts in Belfast with the Belsonic event, followed in July by the Day Tripper festival in Waterford. Next up is the Maritime Festival in Drogheda in July, followed by the Spraoi Music and Arts Festival in Waterford, and finally the Indiependence Festival in Mitchelstown, Co. Cork.

Customers can win VIP tickets to all these festivals at Maxol forecourts or at

JUST EAT marks another milestone with its 1,800th partner


Just Eat, the wildly successful takeaway app, has marked its 1,800th partner with the joining up of premium Thai takeaway brand Diep. The takeaway sector in Ireland has always been a robust one, and is expected to grow by 17% by 2020; the online takeaway business is expected to grow by at least 40% in the same period. Presumably Diep had an “if you can’t beat them, join them” moment.




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