Marketing bites
Flora launches new ‘Gold from Flora’ - a blend of butter and Flora - and other news for FMCG marketers - for the week 16/09/14 - 22/09/14
Print22 September 2014
Flora launches new ‘Gold from Flora’ – a blend of butter and Flora
Gold from Flora is a new blend of golden butter and Flora, offering a rich, creamy taste that everyone in the family will love. Made with a blend of butter, sunflower oil and other vegetable oils, Gold from Flora gives consumers the creamy, luxurious taste of butter they want, with 40% less saturated fat than block butter. Gold from Flora is available in 400g tubs (RRP €2.99) in supermarkets and in 225g (RRP €1.75) tubs in convenience stores.
For further product information, visit www.flora.com.
Glenilen Farm goes Light and launches low fat yoghurt range
Glenilen Farm, tomorrow on 23 September, at The National Ploughing Championships, will exclusively preview and launch Glenilen Farm Light; a new range of low fat, live yoghurt pots which are lighter than ever at just 1% fat and less sugar than the original range. The 450g range is available in four flavours – Strawberry, Blueberry, Rhubarb and Natural. Each flavoured pack is priced at €2.25 with the natural variety retailing at €1.99. The Light range will be available to purchase in stores from 6 October.
For more information on Glenilen Farm, log onto www.glenilenfarm.ie.
Captain Morgan and Richard Fink IV set new world record for International Talk Like A Pirate Day
The world’s most famous pirate, Captain Morgan docked in Dublin last week to celebrate International Talk Like A Pirate Day which was celebrated all over the globe on Friday, 19 September. This year Captain Morgan challenged renowned New York celebrity voice coach Richard Fink IV to beat the existing official Guinness World Record for the longest continuous vocal scream…or as the Captain would say, the longest ‘aaaaarrrggghh’! Happily, he smashed the existing record (25 seconds), setting a new Guinness World Record of 39.84 seconds.
Farmbake unveils frighteningly delicious ‘Halloween Brack’
Farmbake, the Irish owned and family-run cake business, has a frighteningly tasty ‘Halloween Brack’. Priced at just €2.49, the Farmbake ‘Halloween Brack’ is one of the very few available in shops that contains a ring. Find the ring and, as tradition has it, you will have success in love and lots of good luck! The Farmbake range, which consists of 40 cake and treat options, is available in 2,500 stores nationwide.
For more information, visit www.farmbake.ie.
Repak wants Irish consumers to make us Europe’s top recycler
Irish businesses have collectively invested €278 million since 1997 through Repak to drive Ireland’s packaging recycling efforts. This has lifted Ireland from being one of Europe’s poorest performers to a position where we are now fourth in Europe for packaging recycling. Now Repak wants Irish consumers to get us to the top of the European recycling league. Repak Recycling Week this year will focus on how householders and consumers can increase Ireland’s recycling performance through not contaminating their recycling bins.
Five D8 distillers and brewers join forces for culture night
On ‘Culture Night’,Friday 19 September at 6pm, the Dublin Whiskey Company, Teeling Whiskey Company, Alltech, 5 Lamps brewery and Guinness hosted “Dublin Ate, Culture Quenched!” The craft food and drink celebration showcased the finest Dublin 8 produce hosted in the site of the soon to be newest distillery in town – the Dublin Whiskey Company.
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