Marketing bites

Connacht Rugby stars Eoin McKeon, Ultan Dillane and John Cooney with Bernie Butler (Good4U) and Michelle Butler (dietician, Good4U)

A round-up of the latest news for FMCG marketers


Brand Central

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14 April 2016

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Good4U fuelling Connacht Rugby success

Sligo-based healthy snack company, Good4U, has been named as the Official Snack Supplier to Connacht Rugby. The family-owned business is set to fuel Connacht Rugby’s success, supplying high quality products with proven health benefits. Good4U was established in 2004 and now employs a staff of 50. The company’s range of snacks include Roasted Seeds, Super Seed Snacks, Fresh Sprouts and the newly launched Super Bites and Kids Super Bites range which are naturally rich in calcium, high in fibre and contain energy boosting magnesium.

Visit to view the brand’s full range of healthy snacks.

Valero launches ‘Win your fill of fuel around Ireland with Texaco’ promotion

Valero, which markets fuel in Ireland under the Texaco brand, has intensified its drive to win an even bigger share of the Irish motor fuels market with the launch of a ‘Win Your Fill of Fuel Around Ireland’ promotion currently in operation at participating Texaco service stations across the country. Under the scheme, which continues until 6 May next, motorists who spend €30 or more on fuel at any participating station can enter a draw, the prize for which is a free €500 Texaco fuel voucher*, with one winner chosen from each participating station.

*(Applicable in the Republic of Ireland only. Terms and conditions apply.)

Barton & Guestier now part of the Findlater Wine & Spirit Group portfolio

Barton & Guestier, the famous brand with the distinctive Irish connection joins Findlater’s strong French portfolio, which includes brands such as Louis Jadot (Burgundy), Michel Chapoutier (Rhône), Hugel et Fils (Alsace), Georges Vigouroux (Cahors), J Moreau et Fils (Chablis), Domaine Chatelain (Loire) and Jean Max Roger (Loire). Findlater Wine & Spirit Group says it was delighted to assume exclusive distribution of one of the world’s most recognisable French wine brands here in Ireland.

Win a first class gourmet trip to Paris with the Cono Sur Chef Challenge 2016

In an initiative which began on Monday 11 April, Cono Sur and Pallas Foods are inviting all chefs in the Republic of Ireland to submit an original recipe that complements the prestigious 20 Barrels wines from Cono Sur. Chefs are invited to simply upload their recipes with photos to to be in with a chance to win a first class trip for two to Paris for a gourmet weekend away. Entries close on Friday 6 May.

For more information, visit

Feast your eyes on HB’s seriously tasty selection for 2016!

Ice cream brand HB, a staunch opponent of taking life too seriously, has launched a range of exciting new products that will tantalise the taste buds of ice cream lovers across the nation.Things are heating up in freezers around the country as HB ups the ante with an incredible mix of ultimate snack solutions for every occasion. New to the stellar 2016 line-up are the Feast Snack Bar, Blackcurrant Twister, Calippo Cola and Solero Red Berry. And that’s not all! Back by popular demand, HB’s much-loved Mint Cornetto is now available for those who yearn for the taste of this retro classic.

For all the latest information on HB log onto HB Ice Cream on Facebook or @HBIreland #HBGoodbyeSerious

Dubliner Cheese celebrates International Grilled Cheese Sandwich Day

International Grilled Cheese (aka Toasted Cheese) Sandwich Day took place on Tuesday 12 April. A survey conducted by Dubliner Cheese to celebrate shows that a toasted cheese special along with a cuppa tea tops the poll as Ireland’s favourite! In fact, 31.4% of respondents admitted to eating toasted cheese sandwiches more than once a week with a further 30.6% eating them at least once a week.

Dubliner Cheese, a multi award-winning cheese, was proud to celebrate International Grilled Cheese Day. Dubliner Cheese has a range of varieties and formats to suit all needs: Original has a full flavoured taste and crumbly texture; Vintage is a further aged cheese with a more distinctive taste; and Dubliner Lighter has the Dubliner flavour but with 33% less fat.

For more information, visit Twitter @dublinercheese1 #dublinertoyourdoor



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