Marketing bites

Smithwick’s Homebrew Challenge is launched - and other news for FMCG marketers - for the week 22/09/2015 - 29/09/2015


Brand Central

28 September 2015

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Calling all homebrewers: Smithwick’s Homebrew Challenge is launched

Smithwick’s has teamed up with the National Homebrew Club to launch the first ever Smithwick’s Homebrew Challenge.  Homebrewers across the country are invited to create a Christmas ale and have it tasted and judged by an expert panel. Two finalists will each then be given the rare opportunity to come to St. James’ Gate to brew their ale to 30 kegs in the brewhouse – a first for the brewery and a once in a lifetime opportunity for any brewing enthusiast. Their Christmas ales will be sampled in selected pubs across the country, with the winner being voted for by the public, receiving a prize of €1,000.

To enter the Smithwick’s Homebrew Challenge, people must be over 18 and they can apply online at Each applicant will be sent 100g of Admiral Hops to get them started, subject to availability.

Terms and Conditions apply. For more details check out Follow the conversation: #SmithwicksHomebrew

Get more out of life with Alive!

Alive! is a new multi-vitamin and mineral brand specially designed to meet the individual needs of women, men, children and the over-50s. The brand states it is the only multi-vitamin and mineral brand available in Ireland with a unique dried blend of 26 fruits and vegetables; a great ‘top up’ for the daily diet. Alive! offers five products across its range; Women’s Energy, Men’s Energy, Women’s 50+, Men’s 50+and Children’s Chewable. The range is priced at €9.99 for 30 once daily tablets (one month’s supply) and is stocked by leading pharmacies across Ireland.

For more information log onto

Ireland’s biggest baking festival returns on 17 – 18 October

Galway’s third annual Bake Fest festival returns to Leisureland this October for two jammed-filled days of fun that will appeal to anyone who has a passion for baking. The two-day event is packed with demonstrations, classes and interactive workshops and runs from Saturday 17th October through Sunday 18th October. The event is devoted to all things baking and the art of cake decorating.

An adult day pass is €5 or 2-day weekend pass €8. Children under 12 and OAPs are free. Doors open 10am until 6pm. For more information and to download competition guidelines see Follow updates via @GalwayBakeFest and #Bakefest2015.

Bananas top choice baby snack – two years in a row
For the second year in succession, bananas are the top choice of parents when it comes to picking a baby and toddler snack food, according to the results of the National Parenting Product Awards competition. At a prize-giving ceremony held at the Westbury Hotel, Dublin recently, Freddy Fyffes bananas were the chosen winner in the Food and Feeding section of the competition based on research conducted by Millward Brown amongst parents and experts in Dublin, Cork and Limerick.

Bright spark D.I.D. Electrical generates one of TV3’s most successful promotions ever

Donal Horgan, MD, D.I.D Electrical pictured with Damien Burke from Donabate with sons Samuel, 5, Matthew, 8 and Daniel aged 16 and wife Fiona with Darren Hardiman, E-commerce & marketing manager,D.I.D Electrical

Donal Horgan, MD, D.I.D Electrical pictured with Damien Burke from Donabate with sons Samuel, 5, Matthew, 8 and Daniel aged 16 and wife Fiona with Darren Hardiman, E-commerce & marketing manager,D.I.D Electrical

The D.I.D Electrical Awesome Autumn of Sport promotion is a heavyweight and multi-platform cross station and in-store promotion, run in partnership with TV3, which was launched in mid-August and continues in-store and on air until 11 October. To date the promotion has proven one of the most successful promotions in the history of the channel. In a D.I.D Electrical / TV3 viewer competition, overall winner Damian Burke from Donabate in Dublin, scooped €10,000 worth of electrical equipment.

D.I.D Electrical is also running an extensive in-store promotion which sees customers enter into a daily draw for a 40 inch Samsung 4K Curved TV upon spending €100 in a D.I.D branch or online and subsequently following the competition registration conditions. However for this weekend only, D.I.D will reduce the entry level to purchases from just €20 and will also add a second Samsung 4K Curved TV into the mix each day. D.I.D Electrical will also give customers an extra 10% off both in-store and online purchases when customers spend €100 or more, this Friday, Saturday and Sunday.

Last chance to vote for your Foodie Towns winner

Recently the top 10 finalists in the Foodie Towns 2015 competition were announced. These were Boyne Valley, Derry,Dungarvan, Howth,Kilkenny, Kinsale, Loop Head Peninsula,Sligo, The Burren and West Cork. They are currently receiving visits from independent assessors, whose scoring will count for 50% of the overall result. You can help your favourite foodie destination by voting for them at Voting closes at 5pm on Friday, 2 October 2015 and these votes will make up the other 50% of the overall result. Finalists will be invited to a special event in Dublin in October by the Restaurants Association of Ireland (RAI). #FoodieTowns



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