Marketing bites

Robinsons serves up a winner at Wimbledon - and other news for FMCG marketers for the 31/06/15 - 14/07/15


Brand Central

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7 July 2015

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Robinsons serves up a winner at Wimbledon

Wimbledon is always a highlight of the summer calendar, and this year officially marks Robinsons’ 80th year of partnership with the Championships. Robinsons has been running  a special competition this year, offering lucky fans great prizes, ranging from jumbo tennis kits to VIP days at The Championships, where consumers could follow the daily clues on Twitter @DrinkRobinsons to win. #HuntForWimbledon

Ballygowan bursts into summer with launch of fruit infused Sparkling Mineral Water drinks

Ballygowan, Ireland’s number one natural mineral water, has unveiled a brand new range of drinks that look set to become the summer must have in healthy hydration. Ballygowan Sparklingly Fruity contains lightly sparkling Ballygowan Natural Mineral Water which has been infused with carefully chosen fruit combinations. Three flavours are available: Apple, Elderflower & Lemon; Raspberry & Blackberry, and Lemon & Mint. With up to just 23 calories per can and developed in Ireland, Ballygowan Sparklingly Fruity is available in single 330ml can (RRP €1) or a six can multipack (RRP €4.29).

*Source: Kantar Worldpanel (July 2014)

Burton’s adds playful touch to Maryland brand with Maryland Mix’ems

Burton’s Biscuit Company is adding a dash of fun to its market-leading, €74.5m* Maryland Cookies brand with the introduction of a new sub-brand, Maryland Mix’ems. A playful combination of textures and sweet flavours has been mixed into every cookie; targeted at families with teens looking for a sweet treat to enjoy at home in the evening and at weekends .Maryland Mix’ems will be available in two 144g variants, Toffee Popcorn, Caramel & Candy Shells, and Fruit Jellies & Candy Shells, with a RRP of €2.49.

For enquiries, call Flanagan’s Foods on +353 1 450 6100.

* (Source: Nielsen Total Coverage UK, Kantar Value Channel (Discounters & Bargain stores) and Kantar Ireland 52 we 08/11/14)

Nothing ‘Sloe’ about Wild Geese Exiles Gin as Gold struck within nine months of launching

The first and only super premium gin produced in Ireland, The Wild Geese Exiles Premium Irish Gin, has won a Gold medal at The Spirits Masters Series in London. The Exiles is part of a trio of new spirits in the Wild Geese portfolio, and this gold medal from the renowned Spirits Masters blind tasting series follows hot on the heels of various accolades achieved earlier this year for the Untamed Irish Vodka and the Wild Geese Irish Honey Liqueur.

The Wild Geese Collection is stocked at the Celtic Whiskey Shop in Dublin 2; Dublin, Shannon and Belfast Airport Duty Free, as well as key duty free outlets internationally; online via; and in other select locations.

Pictured at the awards ceremony in Dubrovnik are Michael Barry. Barry & Fitzwilliam managing director along with Kevin O’Mahony, trade marketing manager, Barry & Fitzwilliam with the Beam Suntory International team

Pictured at the awards ceremony in Dubrovnik are Michael Barry. Barry & Fitzwilliam managing director along with Kevin O’Mahony, trade marketing manager, Barry & Fitzwilliam with the Beam Suntory International team

B&F wins Beam Suntory Challenger Award for Building Winning Markets

Barry & Fitzwilliam was recently awarded the Challenger Award for Building Winning Markets at the Beam Suntory International Conference held in Dubrovnik, Croatia. This was in recognition of outstanding achievements and for exemplifying the spirit of Beam Suntory. Commenting on the award Michael Barry, managing director of Barry & Fitzwilliam said: “This was a fantastic endorsement of the efforts of our sales and marketing team who despite the very tough prevailing market conditions outperformed the market significantly with both the Kilbeggan and Jim Beam brands.”

A simple yet effective solution!

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