Marketing bites
Every week we bring you a bite-sized roundup of the week's new anouncements and initiatives in marketing, NPD, events and more
Print29 October 2019
For its new Cinema and Out-of-Home campaign, Frank and Honest is drawing on its commitments to sustainability: how it sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife. However, sending a film crew to South America to create an ad campaign that highlighted these efforts was deemed to be bad for the environment! Instead, Frank and Honest took the decision to fake the footage, shooting in garden centres and paddling pools in Rialto instead of flying to Rio, highlighting its sustainability message with a sustainably shot ad campaign!
Thinkhouse, the full service, independent, youth marketing agency has created the new campaign for Frank and Honest, which is owned by the Musgrave Group.
HalloweenFM.ie creeps onto web and mobile
HalloweenFM.ie, Ireland’s first ever Halloween radio station, sponsored by Fanta, broadcasts online from 1pm and will be online for the next 10 days. The digital station will be playing wickedly good music and will be the perfect soundtrack to all Halloween celebrations.
O’Donnells Hand Cooked Crisps collaborate with Roz Purcell
Hand-cooked crisp brand O’Donnells has announced two new limited-edition flavours, inspired by their cousin Roz Purcell: O’Donnells Spiced Chutney and O’Donnells Aromatic Sweet ‘n’ Sour Flavour. O’Donnells has called upon the talents and taste-buds of Roz Purcell to inspire these delicious new limited edition flavours. Roz is no stranger to the O’Donnell family, having grown up next door to her cousins, while also having worked with them over the years. They have now taken the next step and teamed up to create these two new flavours.
Irish salmon experience opens its doors
A new visitor centre developed to tell the story of Irish salmon has opened to the public in the Burren, Co. Clare. Taste the Atlantic Irish Salmon Experience, financed under the European Maritime & Fisheries Fund, forms part of the wider Bord Iascaigh Mhara (BIM) seafood trail comprising salmon, mussel and oyster producers along the Atlantic seaboard from Donegal to Cork. The launch is one of hundreds of Fáilte Ireland Taste the Island events taking place in celebration of the rich food and drink heritage on the island of Ireland.
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