Homegrown talent
Donna Ahern looks at some of the most exciting and innovative Irish brands currently making waves on retail shelves
Print21 October 2025
In 2025, Irish produce continues to enjoy strong support from both consumers and retailers, as the demand for locally sourced, sustainable food reaches an all-time high. From family-run farms to small-batch artisans, Ireland’s food landscape is rich with quality, traceability, and flavour. Consumers are increasingly aware of where their food comes from, choosing Irish-grown fruit and vegetables, locally reared meat, and handmade pantry staples over imported alternatives.
This shift reflects not only a growing appreciation for freshness and sustainability but also a desire to support the national economy and rural communities. Seasonal eating has made a strong comeback, encouraging people to reconnect with traditional food cycles and celebrate the natural rhythm of Irish agriculture.
Irish consumers are increasingly loyal to household Irish brand staples, choosing trusted local names that reflect quality and familiarity. There’s a quiet confidence in products that have stood the test of time in Irish homes. As awareness of local sourcing grows, these everyday brands continue to earn their place in kitchens across the country.
Irish food and drink exports
The value of Ireland’s food, drink and horticulture exports increased by 5% last year to a record €17 billion, according to Bord Bia’s Export Performance and Prospects Report for 2024/25.
This performance marks a milestone year for Irish food and drink exporters, despite enduring global trade challenges caused by geo-political instability, fluctuating inflation and on-going high trading costs.
Higher pricing was the primary driver of growth in 2024, as cost pressures and inflation continued to affect businesses and consumers. However, several categories recorded volume, as well as value growth, most notably within seafood, prepared consumer foods (PCF), and meat and livestock.
The value of Irish dairy exports, which is the largest category of food exports, remained stable at €6.3 billion, despite weather conditions throughout the year affecting grass-growth. Total meat and livestock exports increased by 6% to €4.3 billion driven by higher volumes and values across beef, pigmeat and livestock.
The value of drink exports grew by 19% to just over €2.1 billion, with ‘ready-to-drink’ (RTD) beverages achieving a threefold increase year-on-year to €235 million. Whiskey exports increased by 13% to a value of more than €1 billion. Exports in the prepared consumer foods (PCF) sector were worth €3.4 billion, which was an increase of 7%, while seafood exports recorded a 9% increase to approximately €595 million. Exports of cereals and horticulture increased by 4% in value to a total of €325 million in 2024.
Speaking at the launch of the report in January this year, the Minister for Agriculture, Food and the Marine, Charlie McConalogue, said; “It is very encouraging that this annual analysis report from Bord Bia shows a hugely positive performance for the 2024 export value of Irish food and drink at €17 billion. Add to this the value of non-edible products and Irish agri-food exports are in the region of €19 billion, a figure approaching a 5% increase on 2023. This is a significant achievement, given the prevailing impact of cost inflation and market volatility. Despite these ongoing challenges, the sector time and again proves its resilience. Our food companies, our farmers, fishers, and food and drink producers have, at each stage of the production cycle, contributed to the Agri-Food sector’s performance in 2024.”
Quality and trust
Now more than ever, it’s time for retailers to champion Irish produce and give homegrown brands the shelf space they deserve. By stocking more Irish products, retailers not only meet the growing consumer demand for local and sustainable options but also play a vital role in supporting jobs, communities, and the wider Irish economy. Investing in Irish brands means investing in quality, trust, and a food culture that continues to thrive.
Hale Vaping e-liquids still No.1.
Hale Vaping Tobacco, Menthol and Strawberry flavours
The vaping market in Ireland is facing many changes, but one thing remains constant – the dominance of Hale Vaping. Hale is more than just a distributor. It is a ‘proud manufacturer with deep roots in Ireland’s vaping industry’.
As an Irish-owned business, it produces its own premium e-liquid range at its state-of-the-art facility in Carlow. With over a decade of experience, it has built its reputation on delivering trusted, high-performance products that meet the highest standards, it gives the company complete control over quality, consistency, and compliance while allowing it to support local industry and employment.
All of Hale eliquids use three base ingredients: Monopropylene Glycol, Vegetable Glycerine and Pharmaceutical grade Nicotine, all of which carry full CoA (Certification of Analysis) and QA (Quality Assured) certification and are only sourced from certified and approved European suppliers. Every Hale e-liquid is produced to the highest standard to meet the expectations of Irish consumers and retailers alike.
The e-liquids market is 11.6% of the vaping market with over 54% of that volume by Hale e-liquids. With tax of 50 cent per ml on vaping liquids confirmed for 1 November 1 now is the time to stock up on your customers number one choice for eLiquids.
Speak to your Hape representative today.
Rívesci, keeps front of mind
Declan Malone, head chef and co-founder of Rívesci
Rívesci Cashew Chilli Crush
Global trends, sustainability and addictive flavours are three elements that Declan Malone, head chef and co-founder of Rívesci, keeps front of mind. Cashew Chilli Crush, recently awarded Gold at Blas na hÉireann 2025 and three Stars at Great Taste Awards in 2020 is a product that has also produced Smoked Chilli Oil Supreme Champion at Blas na hEireann 2024 and their most recent launch Dec’s Hot Honey – a product which inspired O’Donnells Crisps to collaborate with Rívesci and launch their most recent flavour Hot Honey Fusion.
In the early days of producing Cashew Chilli Crush when everything was jarred by hand, there wasn’t a drop to spare but upgrading to a jarring machine and getting used to the mechanics of it Declan was sometimes left over with extra rapeseed oil – this then became Smoked Chilli Oil. And when Smoked Chilli Oil is now being produced there is leftover miso paste which gave Declan his eureka moment and added this miso to honey with some habanero and this then became Dec’s Hot Honey! If only product development was as easy as this may read!
The sustainable growth of not only the product range at Rívesci but their team and production kitchen including coffee shop premises in Clonmel, Co. Tipperary, hometown of co-founder Shannon Forrest, has led them on a path to ‘where sticking to your core values and keeping consisten’ enabled some of the country’s top retailers to come knocking at their door. Rívesci currently do not have a distributor and are looking to partner with the right one, but this hasn’t stopped them. They recently launched their full range in Donnybrook Fair and are also available in Avoca, Asia Market, selected Supervalu stores, independent bakeries, deli’s, butchers and more across the country.
Declan and Shannon thrive on collaboration, and they have more in the pipeline so keep your eyes peeled for what lies ahead for this young and ambitious company from Clonmel!
O’Donnells award-winning crisps
O’Donnells Hot Honey Fusion and Rívesci Dec’s Hot Honey
O’Donnells crisps have had another award-winning year in 2025 with recent wins at the Blas na hÉireann, Irish Food Awards 2025. O’Donnells Mature Cheese & Red Onion flavour secured a Silver award while O’Donnells Crinkle Cut Ballymaloe Relish and Cheese flavour achieved Bronze. This follows O’Donnells’ recent success at the Great Taste Awards 2025, where the brand secured seven accolades – including two coveted two-star honours – making it the most awarded Great Taste crisp brand across Ireland and the UK this year.
Backed by a farming tradition spanning seven generations and more than 300 years, the O’Donnell family has truly perfected the art of potato cultivation to bring you exceptional tasting crisps.
Now celebrating 15 years in business, O’Donnells Crisps were the original hand cooked crisps in Ireland using local food producers for great flavours. First launching in 2010 with just 2 flavours, Mature Cheese & Red Onion and Irish Cider Vinegar & Sea Salt, the range has now grown to include a broad selection of winning flavours.
Building on this success, O’Donnells has recently launched its latest flavour sensation: O’Donnells Hot Honey Fusion.
O’Donnells Hot Honey Fusion taps into the growing popularity of the hot honey flavour trend, expertly blending fiery spice with smooth, natural honey sweetness. Each crisp offers a bold, tantalising kick followed by a rich, mellow finish of the honey, creating a truly memorable flavour experience. Designed for sharing, this snack brings friends and family together with every satisfying, crunchy bite.
Alongside the launch of the highly anticipated Hot Honey Fusion flavour, O’Donnells are proud to spotlight the inspiration behind this bold new addition, a Tipperary neighbour and Michelin star-trained chef Declan Malone of Rívesci. Taking cues from the rich, spicy-sweet profile of Dec’s Hot Honey from Rívesci, Hot Honey Fusion offers a unique snacking experience that pays homage to Irish innovation and flavour. As fellow members of the Tipperary Food Producers Network, O’Donnells and Rívesci celebrate the spirit of Irish craftsmanship, supporting local producers and delivering high-quality, culinary creations to customers across the country.
“We’re incredibly excited to launch this bold new Hot Honey Fusion flavour, which brings something truly different to our crisp range,” said Ed and Kate O’Donnell. “Partnering with Declan and Shannon from Rívesci, being fellow members of the Tipperary Food Producers Network makes it even more special. As a family-run business rooted in Irish soil, it’s important to us that we champion local producers who share our passion for quality and craft, and we can’t wait for people to try it.”
O’Donnell’s crisps remain proudly gluten-free and vegetarian-friendly, made without artificial colours, flavours, MSG, or GM ingredients.
The Hot Honey Fusion flavour is available nationwide in 44g and 125g sharing bags.
Tayto: Ireland’s No. 1 Crisps and Snacks brand
It wouldn’t be Christmas without Tayto
As we enter the final stretch of 2025, Tayto, Ireland’s No. 1 crisps and snacks brand shows no signs of slowing down. This year has been packed with exciting moments across the brand, delighting Tayto fans nationwide.
One of the standout highlights was the launch of the new Tayto Cornados TV ad, featuring Mr. Tayto heroically rescuing a first date gone wrong in a way only he can! Alongside this, savoury snack lovers have had plenty to smile about with the arrival of several new products, including Jonnie Onion Rings multipacks, Cornados Spicy, and most recently, Cornados Nacho Cheese and Spicy in a convenient single-serve format.
Now, as the Christmas season approaches, it’s time for the much-loved Tayto Christmas ad to return to our screens. To support the return of this iconic Christmas advert, Ireland’s most emotionally connected brand** will be bringing festive cheer to stores across the country with a vibrant range of seasonal point-of-sale materials, adding theatre and excitement to the in-store experience for shoppers.
Tayto and in particular the Tayto Christmas box is a must-have this Christmas — the true taste of home for those returning from abroad, and for everyone else, the perfect crunchy companion for every festive occasion.
After all, it wouldn’t be Christmas without Tayto.
* Based in part on data reported by NIQ through NielsenIQ Database for Crisps & Snacks for 52 week period ending 7th September 2025, for Ireland Multiples and Retail Channels. Copyright © 2025
**Red C brand reaction Index 2025
Hunky Dorys; big flavours, bigger bags!
Hunky Dorys sharing range for the ultimate night in
You know what they say – Go Hunky Dorys or Go Home! And Hunky Dorys is doing exactly that. Known for its big, bold flavours and big eat crisps, the brand is going all in with the recent launch of extra-large sharing packs, bursting onto shelves at just €3 RRP. These 200g bags of flavour-packed, crinkle-cut crisps will be available in the brand’s top four best-selling flavours and are guaranteed to engage and excite shoppers. The new sharing format doesn’t just deliver on taste; it delivers on value and is perfectly timed for key sharing occasions. Whether it’s a night in watching the Champions League, the final stages of the GAA club championship, or simply gathering with friends and family, Hunky Dorys 200g packs are made to be shared.
Bold, flavourful, and made to bring people together; these new packs are sure to be a crowd-pleaser.
Fercullen Irish Whiskey: Smooth, layered elegance
Fercullen 15
For years, whiskey has been boxed in as a fireside sipper, but Fercullen Irish Whiskey is helping rewrite that narrative—one glass at a time.
Crafted by the skilled team at Powerscourt Distillery, Fercullen 15 is a masterclass in smooth, layered elegance. Its rich vanilla, soft spice, and honeyed grain character shine equally well served neat, on the rocks, or as the base of a winter cocktail. In fact, its creamy finish and refined balance make it a standout in highballs, whiskey sours, or even a bold take on a whiskey spritz.
The rising interest in lighter whiskey expressions and creative serves is no coincidence. Consumers are looking for heritage and quality, but also for flexibility. Fercullen Irish Whiskey offers just that: a heritage rooted in the Wicklow mountains, a commitment to quality, and a forward-thinking approach to how whiskey can be enjoyed.
Fercullen invites you to look beyond the traditional and explore whiskey in a whole new light.
Fercullen 15 and the entire Fercullen range of whiskeys are available through Barry and Fitzwilliam or directly from Powerscourt Distillery.
SuperValu Irish producers celebrate 96 wins at the 2025 Blás na hÉireann Awards
(L-R) Mark Bergin, Coffee House Lane; Leigh Kelly, Zaeire; John Casey, Galmere Foods and Luke O’Donnell, Sunshine Juices. Pic: Manuela Dei Grandi
SuperValu, Irish Producers secured a remarkable number of wins across multiple categories at the 2025 Blás na hÉireann Awards.
This brings the total awards achieved by SuperValu producers to 96 spanning across SuperValu Own Brand, SuperValu Signature Tastes, Food Academy and The Happy Pear ranges.
Among this year’s accolades were multiple gold, silver, and bronze awards, along with recognition in a variety of speciality categories including Chef’s Larder & Best Start Up.
These wins highlight the outstanding quality and innovation of SuperValu’s Irish producers and reflect the breadth of products proudly sourced from communities across the country.
Commenting, Luke Hanlon, managing director, SuperValu, said: “2025 has been a remarkable year for SuperValu’s Irish producers at the Blás na hÉireann awards, where our local suppliers were celebrated once again for their quality, innovation, and diverse offering.
“Supporting homegrown talent has always been at the core of SuperValu, and it’s inspiring to see these producers receive the recognition they truly deserve. We remain committed to championing the very best of Irish food.”
Signature Tastes and Own Brand
SuperValu’s Signature Tastes and Own Brand ranges stood out once again, with a strong showing across several award categories.
There were 12 Gold medal winners which included standout products such as Signature Tastes Irish Organic Salmon Darnes, Signature Tastes Irish Whiskey BBQ Sauce, Signature Tastes Allenwood Cheese & Signature Tastes Freshly Squeezed Orange Juice
Food Academy producers were once again outstanding winners, with producers securing 51 awards in total, with golds for Valentia Island Vermouth and Coffee House Lane’s Aikenhead blend.
One of Food Academy’s newest producers starting in 2025, Nice Ice Cream from Roscommon, won The Blás na hÉireann Best Start Up as well as silver & bronze.
Julia & Alexander from Odesa, have combined their passion for organic fruits and premium ingredients with high quality organic Irish milk, to create a range of exquisite ice creams & refreshing sorbets.
The Happy Pear won six awards with The Lovely Basil Pesto and Sweet Beet Hummus winning Golds, along with three Silver for The Happy Hummus, Tomato Ketchup, Sweet Potato & Squash Soup and one Bronze award for Spicy Red Pepper Pesto.
Artie Clifford, Chairperson at Blás na hEireann, commented: “Every year the standard rises, and 2025 has been no exception.
“To see the talent from Irish producers from right across the island is wonderful, it is a real testament to the skill, creativity and resilience of Ireland’s food producers.
Making it to the finalist stage alone is a huge achievement, and to win at Blás is something of which to be incredibly proud. Irish food and drink producers continue to go from strength to strength, and it is a joy to celebrate that strength and that community here in Dingle.”
Supporting local
SuperValu has long championed locally, Irish-sourced food and drink, working with more than 1,800 suppliers, and this year’s wins further emphasise the variety and excellence across all categories: from meats and dairy to innovative new products.
Now in its 18th year, the Blás na hÉireann awards celebrates the very best food and drink from across the island of Ireland.
With thousands of entries spanning over 180 categories, it is recognised as an industry gold standard, where products are blind tasted by expert chefs, restaurateurs, academics, and journalists.
SuperValu’s continued success at the awards underscores the retailer’s commitment to championing the highest quality Irish food and drink.
Absolute Nutrition introduces Joella healthy snacking
Jo’s Absolute Nutrition
Absolute Nutrition, Ireland’s award-winning producer of healthy snacks and treats, has introduced Joella, a lively new character designed to make healthy snacking exciting, approachable, and fun.
Joella is more than just a character – she’s the ‘spirit’ of Absolute Nutrition.
Cheerful, adventurous, and relatable, Joella represents everything the brand stands for: delicious, nourishing, and full of energy.
Founder Joanne Davey describes her as: “Joella is someone we see growing with the brand. She’s fun, relatable, and full of energy. As Absolute Nutrition reaches new markets, Joella will help us connect with people everywhere in a way that feels personal and inspiring.”
Joella is thought to be a little bit of Joanne’s alter ego – colourful, confident and always ready for adventure.
She reflects the company’s ‘belief’ that healthy eating doesn’t have to be boring – it can be vibrant, tasty, and full of joy.
Joella will soon appear across product packaging, social media, and marketing campaigns.
By creating Joella, Absolute Nutrition is making a statement: that healthy snacks can be fun, exciting, and bursting with personality.
Joella represents:
Trust – a familiar, reliable figure people can connect with.
Positivity & energy – embodying the uplifting spirit behind the brand.
Global growth – a relatable face to carry Absolute Nutrition into new markets.
“Joella reflects my own spirit – approachable and full of life – but in a way that connects across every generation,” Davey added.
Britvic Ireland: Making iconic Irish soft drinks since 1799
Britvic Ireland Origin Green Ireland Sustainability Programme Gold Member 2025
Britvic Ireland, part of Carlsberg Group, is the largest Soft Drinks Manufacturer in the Republic of Ireland. With a proud heritage which can be traced back to the 1700s, Britvic Ireland has developed a portfolio of Iconic Irish Brands which remain consumer favourites today including Club, Miwadi, Ballygowan, Energise, TK and Cidona.
Club Orange is Irelands #1 Citrus CSD. With a refreshing real fruit taste and authentic Irish roots Club is THE soft drink to refresh with Irish realness.
Launched in 1927, Miwadi is Irelands #1 Dilute Brand. Every bottle of MiWadi is fortified with B Vitamins and Zinc and with lots of flavours to choose from this is a family favourite for good reason.
Ballygowan Natural Mineral Water is bottled at source in County Limerick and has been the leading water brand in Ireland since its launch in 1984. Ballygowan Hint of Fruit has proven to be a huge hit with Irish consumers, becoming the #1 Flavoured Water within 3 years of its launch.
Britvic Ireland is proud to represent the best of Irish beverages as a founding member of Love Irish Food and has achieved Gold membership accreditation with Origin Green.
Bulmers launches nationwide campaign to celebrate landmark 90 years
Bulmers x O’Neills recently released jersey
Bulmers is celebrating 90 years of cider-making in Clonmel with a nationwide anniversary campaign that honours its heritage, people, and continuing innovation. The campaign spans OOH, digital, social, and PR activity, reinforcing Bulmers’ position as Ireland’s number one cider brand and a category leader for nine decades.
As part of the celebrations, Bulmers has partnered with O’Neills to launch a limited-edition 90th anniversary jersey. The retro-inspired collaboration utilises the William Magner Signature – heroing the entrepreneurial visionary who founded the brand 90 years ago, as well as the original VATs from Bulmers’ first location, Dowds Lane. The jersey brings together two iconic Irish brands and is available online at oneills.com.
Alison Perry, marketing manager at O’Neill’s, said: “We’re delighted to partner with Bulmers as they celebrate their 90th anniversary with the launch of this special collaboration jersey. Bringing together two proud Irish brands, this jersey combines our shared heritage with a classic, retro-inspired design. It has been fantastic working alongside the Bulmers team to bring this design to life. The jersey will be available online at oneills.com. We look forward to seeing it worn by fans across the country.
“The campaign will also be brought to life through creative partnerships with leading Irish talent, including a creative team of Paddy Kirk, John Brow and James O’Connor. Working with long-standing Irish icons and new creative voices, Bulmers is reflecting its heritage while staying connected to modern culture — showing how a brand that has been successful for 90 years remains just as relevant today.
“Founded in 1935, Bulmers has grown from a small cidery in Clonmel to a brand with international reach. Its success reflects a balance of heritage and innovation: rooted in orchards and craft, yet evolving to meet consumers’ changing tastes, most recently through the relaunch of Bulmers 0.0, a standout success in the growing no/low alcohol category.
“At the heart of the anniversary are the people who have pressed on through generations. Declan Ryan, regional sales manager, represents a three-generation Bulmers family: his grandfather helped plant the original orchards, his father worked as a maintenance fitter at Dowds Lane, and his brother now works at the Clonmel site. Declan said:
“My family’s connection to Bulmers spans more than 70 years, from planting the first apple trees to maintaining the facilities and now to my own role in sales. Few brands can say they have that depth of history. What makes Bulmers special is that it has always stayed true to its roots while evolving to meet new generations. That balance is why it continues to thrive after 90 years.
Commenting, Siobhán Casey, senior brand manager for Bulmers, said: “Bulmers created the cider category in Ireland and remains the standard-bearer today. Our heritage runs deep, but our success comes from innovating to meet consumers’ needs. From our original cider to Bulmers 0.0, we’ve shown that evolution and authenticity can go hand in hand. Partnering with O’Neills and working with some of Ireland’s most exciting creative talent is a fitting way to mark the occasion, celebrating the best of Irish craft and culture. Looking ahead, Bulmers will continue to invest in innovation and sustainability, ensuring the next 90 years are as impactful as the first.”
Lovingly crafted in Clonmel, Co. Tipperary, from the same timeless recipe since 1935, Bulmers is made from a variety of Irish apples and a dedication to nature’s four seasons. Crisp and refreshing, Bulmers has grown from local orchards to become a household name synonymous with good times, shared moments, and raising a glass to life’s wins big and small.
Visit bulmers.ie to learn more about the brand’s 90th celebrations.
Centra named number one convenience retailer for Blas na hÉireann
Liz and Dermot Skehan, Fresh Cut Foods. Photograph: Manuela Dei Grandi
Centra’s Irish food producers have claimed 23 awards at this year’s Blas na hÉireann Irish Food Awards. The awards, announced on Friday, 3 October, saw Centra producers take home the most awards in the convenience market.
Celebrating and recognising the finest Irish food and drink products, Blas na hÉireann awards are the largest blind tasting event of quality Irish products on the island, with producers nationwide competing for the prestigious accolades.
The big wins include: 6 products from the Inspired by Centra range, including Inspired By Freshly Squeezed Orange Juice by Sunshine Juice (Gold). Inspired By Centra Berry Coulis with Yogurt and Granola by Freshcut Foods (Silver) and Inspired By Centra Yule Log by Couverture Desserts Ltd (Silver). The Inspired by Centra range is expertly created to bring customers a range with value in mind without compromising on taste or quality.
Key award winners from the Centra range include Centra Streaky Smoked Rashers by Oliver Carty Ltd (Silver), Centra Sriracha Quick Fry Steak by Dawn Meats (Silver) and Centra Strawberry Kefir by Clona Dairy Products Ltd (Silver)
Speaking about the awards, Luke Hanlon, managing director of Centra, stated, “As Ireland’s leading convenience retailer, we are proud to bring customers the very best of Irish produce. The success of our trusted suppliers, who have earned 23 accolades at this year’s awards, is a strong reflection of this commitment. The Blas accreditation is further recognition of the quality behind Centra’s products, sourced from trusted Irish suppliers and available across our nationwide network of Centra stores.”
Now in its 18th year, Blas na hÉireann, The Irish Food Awards sees competition from a range of top-quality Irish producers across 32 counties.
Ampersand brings Irish snacking innovation CheeseO’s to market
Crunchy CheeseO’s Baked Cheddar Bites range
Ampersand has recently introduced CheeseO’s, a homegrown snacking innovation produced in Fermoy, Co. Cork, to its growing portfolio of Irish brands. Unlike many other snacks, CheeseO’s are simply 100% Irish cheddar cheese – cut into cubes, baked and seasoned to create a light, crunchy bite that delivers on both taste and nutrition.
Snacking continues to be one of the fastest-growing categories in FMCG, with consumers seeking products that balance indulgence with better-for-you benefits. CheeseO’s meet this demand head-on, offering a healthier alternative to crisps that is high in protein and big on flavour. Each 20g pack contains 40% protein, less than 120 calories, and is gluten-free, high in calcium and suitable for vegetarians.
Available in flavours inspired by Ireland’s favourite crisp seasonings – including Original Cheddar, Cheese & Onion, Pickled Onion and Salt & Vinegar – CheeseO’s tap into familiar taste profiles while offering something completely new. With an RRP of €2, they represent value in the protein snacking space.
For retailers, CheeseO’s deliver strong consumer appeal and require no refrigeration. They are available on clip strips for easy merchandising or in an outer case, with FSDU units also available to drive in-store visibility. A distinctive Irish-made brand, CheeseO’s present a real opportunity to bring innovation and excitement to the savoury snacking aisle.
Retailers can contact Ampersand on 01 413 0100 for orders.
New food & drink producers join Food Academy 2025 as programme sales top €260m
SuperValu Food Academy
A wave of new food and drink producers into the 2025 Food Academy Programme have been welcomed
Food Academy has supported more than 1,000 producers, generating over €260m in sales through SuperValu stores nationwide
SuperValu, in partnership with the Local Enterprise Offices (LEOs), has recently welcomed a wave of new food and drink producers into the 2025 Food Academy Programme who will have the opportunity to be on SuperValu shelves 52 weeks of the year.
Since its inception in 2013, Food Academy has supported more than 1,000 producers, generating over €260m in sales through SuperValu stores nationwide. Food Academy products are projected to generate €30m in retail sales in 2025 alone. Household names such as The Happy Pear, Pizza Sorrento and SynerChi Kombucha are among the programme’s many success stories.
Fresh research insights* from SuperValu highlight a powerful consumer shift towards provenance, sustainability, and seasonal eating:
Almost half (48%) actively prioritise purchasing Irish-made products.
62% make an effort to buy fresh produce that is in season.
These insights underline the growing importance of initiatives like Food Academy, now in its 12th year, which has become a launchpad for local food and drink entrepreneurs, equipping them with retail expertise and industry knowledge to grow sustainable businesses while meeting evolving shopper expectations.
This year’s intake reflects the breadth and creativity of Ireland’s food and drink sector, spanning everything from premium Irish honey, Lebanese breads and cheeses to seaweed-based pestos, hummus, and innovative electrolyte powders. The line-up also features alcohol-free cocktails, artisan puddings, organic produce and contemporary sweet treats. Together, the 2025 entrants showcase the innovation and variety shaping Ireland’s evolving food landscape.
Food Academy is the only accredited producer development programme, offering participants a Certificate in Entrepreneurship from TU Dublin, which recognises and accredits the skills gained through this unique programme. Participants on the programme receive tailored training in branding, marketing, finance, social media, food safety and quality, alongside one-to-one mentoring from food and retail experts, including Musgrave personnel.
Carmel Biggane, Food Academy manager at SuperValu, said: “SuperValu has proudly championed the Food Academy programme for more than a decade, and it’s incredible to see the continued energy, creativity and ambition of Ireland’s food and drink producers. Each year, the standard of applications rises, making the selection process tougher than ever – a true reflection of the innovation happening across the country.
“I want to warmly congratulate the new producers joining the Food Academy this year and look forward to seeing their ideas flourish into the household names of tomorrow.”
Tomás Hayes, head of food, Local Enterprise Office, added: “The Network of Local Enterprise Office has engaged with SuperValu over many years in the delivery of the Food Academy Programme. This programme continues to deliver food innovation and entrepreneurship. The Irish food sector is crucial to the nation’s economy, serving as its largest indigenous export sector, supporting significant employment, and bolstering rural and coastal communities. Sustainable food production is critical to our wellbeing and the support for early-stage producers through the Food Academy Programme supports this action. Many of these businesses will grow creating valuable localised employment with an ambition of growing into export markets.”
Crop to crisp
A selection of Keogh’s crisps and popcorn
The Keogh’s true family story and brand resonates strongly with Irish consumers. The Keogh family have been farming the rich fertile lands of North County Dublin for over 200 years and today Keogh’s are renowned for their fresh potatoes, premium crisps and delicious Popcorn. Keogh’s work in collaboration with local Irish ingredient suppliers to source its amazing crisps and popcorn flavours which millions of people around the world have come to know and love Keogh’s select only the best potatoes for superior quality and taste.
In the last 12 months, Keogh’s has experienced strong growth across its range of premium snacks. growing eight times ahead of the market*, with unique flavour profiles and quality being key drivers of the grá for the Irish brand in the hearts and minds of consumers.
While the overall Irish crisp market saw a modest 1.8% rise, Keogh’s recorded a significant 17% increase. The brand’s momentum has only strengthened as the year progressed, up 27% in the last six months and 29% over 12 weeks*. Keogh’s now holds an impressive 12% share of the total crisp market, driven by its commitment to real Irish ingredients and crop to crisp transparency.
Its limited-edition Roast Turkey & Secret Stuffing crisps is returning just in time for Christmas. Each Christmas Keogh’s gently seasons a limited amount of its potato crisps with a combination of its secret stuffing and succulent roast turkey. ’If you Keogh, You Know!’
*Source: Nielsen 22/06/25
Quality, community and craft: McCabe’s Coffee toasts Three-Star Great Taste Success
McCabes Coffee Wicklow Organic
McCabe’s Coffee, the speciality roastery based in County Wicklow, is celebrating a prestigious three-star award at this year’s Great Taste Awards. The accolade was awarded to Blend 15, making it one of Ireland’s most highly recognised coffees of 2025.
The award is the latest milestone in a journey that began in 1997 when founder Clive McCabe set up a small roastery in the family garage. Today, under the leadership of Stephen McCabe, the business has grown into a trusted name in Irish speciality coffee. Each batch is carefully roasted at the Wicklow roastery, ensuring freshness and flavour are delivered to customers nationwide.
Hero products aside from the award-winning Blend 15 include the popular Mocha Java and the Organic Blend, each available through McCabe’s direct-to-consumer online store as well as in a host of hospitality venues. Coffee lovers can enjoy McCabe’s blends at Zest, Bang Restaurant, Enso, Lolly n Cooks and The Martello, among some 450 others.
Sustainability is central to McCabe’s ethos. The company sources responsibly grown beans, invests in recyclable packaging and has implemented energy-conscious roasting methods. Community is also a core focus, with McCabe’s supporting local initiatives and sharing coffee knowledge through education programmes that benefit both customers and growers.
Speaking on the win, Stephen McCabe, managing director, said: “This recognition means the world to us. Our goal has always been to make outstanding coffee more accessible while staying true to our values of quality, care and sustainability. The fact that customers can order directly from our roastery in Wicklow and enjoy these blends at home makes the achievement even more rewarding.”
With demand for speciality coffee continuing to rise across Ireland, McCabe’s Coffee is proud to combine award-winning blends with a commitment to craft, community and sustainability. The three-star accolade is both a celebration of the team’s dedication and a recognition of the growers, customers and partners who make each cup possible.
For more information on McCabe’s Coffee, where you get a cup or how to buy some for at-home use, visit www.mccabecoffee.com and keep up to date with them on social media @mccabecoffee
Are you Ireland’s next food, drink or ingredients entrepreneur?
Ireland’s leading accelerator for high-potential food and drink start-ups, Food Works, has recently announced the call for applications to its 2026 programme. Backed by Bord Bia, Enterprise Ireland and Teagasc, the state-funded initiative has already helped over 130 ambitious companies to launch, scale or secure investment since its launch in 2012.
The programme has been instrumental in the success of brands such as All Real Nutrition, Grá Chocolates, Chimac, Valentia Island Vermouth and Wicklow Wolf, proving its role as a launchpad for some of Ireland’s best-known innovators.
Food Works combines the expertise and resources of the three state agencies to fast-track growth, providing participants with investor-readiness training, expert mentorship, and access to world-class facilities for product development. The ten-month programme is designed to help food and drink entrepreneurs scale faster and smarter. Taking part in the programme has been shown to dramatically improve the odds for new food businesses – companies that participate in Food Works are five times more likely to remain in business*.
This year’s Food Works cohort features an exciting mix of start-ups such as Bamboolas, BioVit, Femme Biome, Fierce Mild, Ól, RYSE, Sligo Bay Oysters, and Smokin Bones; companies shaping the future of food, from biotech and nutrition to innovative flavours and sustainable seafood.
Speaking about the benefits of the programme, Aisling Kelly Hunter from Sligo Bay Oysters said: “Food Works has been an amazing experience. The programme really works as it takes you back to the basics and makes you think about all the facets of your product, specifically about how to develop your brand and how you can hone in on key areas that might need work.”
Nicholas Deaney from BioVit said: “I couldn’t recommend Food Works more. Taking part in this programme offers you access to mentors, support, and invaluable expertise across all aspects of the food-value chain. The insights into who your customers could be, financial planning, as well as the level of support offered, helps you look closer at your business, poking holes where needed with the view of helping you become airtight as you grow.”
Since the programme began, Enterprise Ireland has invested over €8.02 million in Food Works companies including 24 High-Potential Start-Up (HPSU) and 29 PSSF/CSF investments.
Food Works 2026
Food Works runs annually from February to November. Participating companies take part in workshops with national and international industry experts across various disciplines such as strategy, finance, sustainable manufacturing and marketing. Successful applicants are supported to get investor-ready by developing a comprehensive business plan focussed on scaling internationally. They also receive customised support from business advisors, facilitated peer-to-peer learning and the opportunity to avail of feasibility grant funding of up to €30,000.
The three state agencies, Bord Bia, Enterprise Ireland and Teagasc, work jointly to deliver the Food Works programme.
Bord Bia provides strategic insight and support, assisting participating companies in their understanding of consumers, competitors, trends, opportunities and both domestic and international markets.
Enterprise Ireland focuses on helping entrepreneurs to start and grow their business internationally. It works collaboratively with the High Potential Start-Ups (HPSUs) taking part in Food Works to develop a robust funding strategy to drive growth and supports them to prepare an investor ready business plan.
Teagasc provides technical support to companies in the development of high-quality, sustainable products, processes and packaging solutions. State-of-the-art food centres in Dublin and Cork provide participants with access to facilities, equipment, and specialist expertise.
If you want to be the next successful food, drink or ingredients entrepreneur, make sure you apply by the closing date of the 28th November 2025. Full details and an application form are available at FoodWorksIreland.ie
Donegal Catch launches new fish range
The fish goujons are made with 100% hand-cut fish fillets and high in protein
Donegal Catch
Donegal Catch is the number one frozen fish brand and has been a family favourite in Irish Households for almost 40 years. The mission at Donegal Catch is to help everyone eat more fish and it believes it is one of nature’s most versatile foods. Naturally high in protein and easy to prepare, making it a favourite for all to enjoy.
It knows that shoppers are looking for tasty, nutritious meal ideas and it is really excited about the recent launch of its new Donegal Catch fish goujons range and Asian salmon fillets.
The fish goujons are made with 100% hand-cut fish fillets and high in protein, they are a perfect alternative to chicken or meat. Simply choose your favourite flavour - Crunchy Breaded or Chip Shop Battered, and make the most delicious wrap, taco, add to a salad or a home-made spice box for that fake-away experience. The options are endless, these are perfect to share, quick to prepare and perfect for the air-fryer.
The Asian salmon is 100% natural, marinated with delicious Asian spices. Ideal to pair with your favorite stir fry mix, flake into your Asian noodle salad to take to work or add to your Ramen.
All these new products were developed with busy professionals, couples and families in mind and are sure to help with different meal occasions.
Made in Ireland using responsibly sourced fish and the packaging is fully recyclable.
Roll It Pastry unveils fresh new look following BrandBite training programme
Roll It Pastry, the award-winning all-Irish butter pastry brand founded by Mairead Finnegan in 2013, has officially unveiled its vibrant new branding at Roll It HQ in Co. Meath. The rebrand marks a bold new chapter for the company, inspired by its participation in the inaugural BrandBite training programme, an initiative by The Art of Grate Food in association with Blas na hÉireann, and Taste 4 Success Skillnet, one of 70 Skillnet Business Networks nationwide.
BrandBite is a 15-week programme designed to help Irish food and drink producers build a strong, resonant brand that connects emotionally with customers. Through expert-led workshops and one-on-one training, participants learn how to refine their brand identity, strengthen market presence, and achieve sustainable growth.
Bridie Corrigan Matthews, Network Manager at Taste 4 Success Skillnet, said: “Roll It Pastry exemplifies the kind of entrepreneurial spirit and excellence we aim to support. It’s been a privilege to help bring this transformation to life.”
The unveiling event featured a delicious afternoon tea curated and served by master pastry chef Shane Smith, showcasing the various pastries in the Roll It product portfolio. It is the only handmade pastry range in Ireland, crafted using all-natural ingredients, including rich Irish butter, which gives Roll It Pastry its signature flavour and texture—setting it apart from mass-produced alternatives.
“This rebrand is more than a new look—it’s a reflection of our journey, our growth, and our passion for bringing exceptional pastry to Irish kitchens,” said founder Mairead Finnegan. “The BrandBite programme gave us the tools to rethink how we present ourselves, and I am extremely proud of the result.”
Roll It Pastry has earned widespread acclaim since its inception, with accolades including the Blas na hÉireann Chef’s Larder award, a gold at Blas na hÉireann for its gluten-free shortcrust pastry, and a prestigious nod from the Irish Food Writers’ Guild in 2024. The new branding reflects the company’s commitment to innovation while staying true to its roots in traditional Irish baking.
Annie Dunne of The Art of Grate Food, commented: “The BrandBite programme is designed to empower food producers to tell their story with clarity and confidence. Roll It’s new branding is a perfect example of that vision in action, and I wish Mairead continued success.”
Roll It Pastry’s excellence has also been championed by nutrition coach Sophie Morris, who has featured the free-from-additives brand in her viral Instagram supermarket swaps videos and her recently published book Sophie’s Swaps, highlighting it as a smart and wholesome choice for home cooks seeking quality without compromise.
The afternoon tea at Roll It HQ brought together food lovers, industry leaders, and local supporters to celebrate the brand’s evolution and its continued dedication to quality, craft, and community.
For more information, stockist details and recipe inspiration, visit www.rollitpastry.com
Subh Fraoċ Bán triumphant in the Irish Quality Food and Drink Awards 2025
Subh Fraoċ Bán based in Ballinode, Co. Monaghan, received a Gold award for its Mango Chutney award at the recent Irish Quality Food and Drink Awards ceremony, which was held in The Mansion House, Dublin, on Wednesday 10 September.
It also secured the Product of the year 2025 and the Small Producer of the Year awards.
The esteemed panel of judges, including recipe developers, chefs, buyers, and other industry professionals, put each entry through a rigorous judging process, so being shortlisted for a Q is a huge achievement.
The judging process
This year, judging took place over two weeks at Leopardstown Racecourse in Dublin. One by one, each product is brought into the judging room and reviewed by the panel. First, judges review the product individually, inputting their personal feedback based on their initial impressions using the key judging criteria.
Following individual reflection, judges will discuss the entry as a collective and debate the merits of each product with reference to the below key criteria:
- Taste
- Texture
- Flavour
- Aroma
- Ingredients list
- Provenance
- Product appearance
- Packaging
- Price point/value for money
- Innovation/aims in the marketplace
‘To be awarded an Irish Quality Food and Drink Award, a product must excel in every one of these areas’.
Commenting, Val O’Kelly of Subh Fraoċ Bán, said: “The mango chutney was developed over the past 18 months and after receiving a lot of positive feedback from many of my customers, this year I decided to enter it into the Relishes and Chutneys category. For it to be awarded best product in this category feels amazing! However, for it to win All Year Round Product of the Year in this competition has left me speechless!
“For me though, the icing on the cake is the award I received for Small Producer of the Year 2025. It’s an important and much appreciated recognition from my peers for the work and dedication that I put in to producing fine artisan food products. The mango chutney is now a proud addition to my range of over 20 preserves, marmalades, condiment sauces and chutneys. The awards I received on Wednesday night will create more opportunities for my company and the products I produce; ultimately allowing me to bring more great food to the family tables around the country from my kitchen in Ballinode, Co. Monaghan.”
For more information about Subh Fraoċ Bán, visit their website: www.subhfraocban.ie
Love Irish Food and Applegreen join forces to promote Irish food and drink brands
(L-R) Deborah Howell, trading director at Applegreen, Conor Kilduff, executive director, Love Irish Food, Andrea Murray, marketing manager, Love Irish Food. Pic: Fintan Clarke
Love Irish Food (LIF) has recently announced a new three-year partnership with Applegreen that will see a number of its member brands showcased in approximately 90 Applegreen stores nationwide starting this month.
Love Irish Food, a non-profit organization, aims to highlight the potential of Irish products, promote their future in the Irish food and drink sector and encourage consumers to support homegrown brands.
Irish retailer Applegreen began as a single service station in Ballyfermot, West Dublin, in 1992. Today, it has more than 430 sites across Ireland, the UK and the United States, with food at the heart of its customer offer.
This new collaboration demonstrates both organisations’ commitment to supporting Irish producers and promoting local brands. The partnership will involve an in-store activation next year to help customers identify Love Irish Food member products in Applegreen stores.
Well-known Love Irish Food members such as Butlers, Nomadic, Mi Wadi, Everest, Club, Cadbury, Boyne Valley, Tic Tac, Keelings, O’Donnells, Ballygowan, King, Hunky Dory & Tayto will be available in a number of Applegreen locations nationwide. They will be highlighted utilising the Applegreen digital media assets, as well as in store on designated display units for at least a 6-week period annually.
LIF member brands including Avonmore, Couverture, Freshcut Foods, Flahavans Oats, Jos, Folláin, Ballymaloe will also be featured in selected Applegreen outlets within its Braeburn Coffee Café locations and in their in-house deli/food counter Bakewell sections.
Commenting on the partnership, Applegreen’s trading director Deborah Howell, said: “As an Irish business, Applegreen has always championed local suppliers and homegrown brands. This partnership with Love Irish Food strengthens that commitment, giving us a fantastic opportunity to highlight the quality and diversity of Irish products across our network. We’re proud to support Irish producers and bring even more locally made favourites to our customers.”
Love Irish Food, executive director Conor Kilduff said: “We are delighted to announce the launch of our partnership with Applegreen. This collaboration marks a significant step forward in our ongoing commitment to champion Irish brands. By working together, we aim to make it easier for consumers to identify Love Irish Food member products, empowering them to make informed choices that support local businesses and celebrate the very best of Irish brands.”
The partnership launched on 1 of October 2025 marking the beginning of a three-year long partnership. Thanks to this collaboration, customers will be able to support Irish brands through Applegreen’s sites.
Convenience without compromise
Cuisine de France Christmas Inspired sandwich
The Retail Convenience sector is evolving rapidly, and for over 35 years, Cuisine de France has continued to lead in the Food-to-Go and the In-Store Bakery markets. Today’s consumers crave convenience without compromise, seeking freshly baked breads, pastries, and sweet treats that deliver both taste and quality in fast-paced lifestyles.
Health, nutrition, and sustainability are now central to purchasing decisions. Retailers and suppliers are responding with products that are responsibly sourced, nutritionally balanced, and aligned with evolving consumer values. At Cuisine de France, we are committed to creating freshly baked goods that combine indulgence with wellbeing, while embracing environmentally responsible practices in sourcing, production, and packaging.
To remain at the forefront of the market, agility and innovation are essential. Cuisine de France continues to develop products that not only meet today’s consumer needs but also anticipate the trends of tomorrow, supporting retailers with high-quality, sustainable, and commercially successful fresh-baked products.
The importance of Irishness
Out of 198 categories, we just look at the Top 15 here for a) ‘how important’ Irishness is and b) how satisfied they are with how ‘Irish’ the category is. No surprise that ‘fresh’ categories dominate both lists (Meat, Fish, Dairy, Veg). Baby Food is an interesting one – ranks #6 for Irishness being important but outside the Top 15 for how satisfied shoppers are on this metric (actually ranks #61…not a bad score but not meeting shopper expectations). Get in touch to see where your category ranks on each metric and understand if you are meeting shopper expectations on Irishness or not.
Colm Rooney, managing director, Shopper Intelligence Ireland
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