Marketing bites
Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
Print15 January 2019
Silk Tree non-alcoholic spirit promotes “mindful drinking”
Silk Tree, Ireland’s first non-alcoholic spirit, will host a Mindful Drinking event at House, 27 Leeson Street, Dublin 2 to help start 2019 with a new alternative. The brand’s intention is to celebrate the growing demand for alcohol-free alternatives, while Silk Tree founders Tracey Cassidey and Andrew Oates will tell the story of the brand and demonstrate some remarkable non-alcoholic cocktails.
Dundalk F.C. to host “Family Fan Day” alongside sponsor Fyffes
Banana importer and Dundalk F.C. club sponsor Fyffes is teaming up with the club to host a Family Fan Day event at Oriel Park at midday on Sunday, 27 January. Designed as an open-door, free-to-all event, the occasion is designed to attract supporters, families, amateur players and the community alike, allowing all present to get an insight into what it takes to be a championship winning team and achieve success in two of Ireland’s toughest sporting competitions.
Marking the first joint initiative between Dundalk FC and Fyffes since their renewed sponsorship, the event is intended as the first step in giving back to the community by Fyffes, ahead of what will be a challenging new season for the team.
ReturnPal to Sender! An Post service turns online shopping regrets into simple returns
An Post has launched ReturnPal, a simple solution for Ireland’s online returns, a new service for unsatisfied online shoppers to return their unwanted or unsuitable online purchases. The app is free to download from the Apple Store and Google Play Store. Once registered, online shoppers can have their items collected by An Post from an address of their choosing and returned directly to the retailer from which the goods came. Even the labelling of the parcel will be taken care of by An Post. For more information, search ‘ReturnPal’ on Apple Store or Google Play Store, or visit http://www.returnpal.ie/
Kopparberg joins the fray with market-first alcohol-free cider
For those taking part in the traditional January detox, it’s Kopparberg to the rescue as it becomes the latest drinks brand to launch an alcohol-free variant. Three of its most popular flavours are incorporated into the new range, with no compromise on taste. It’s yet another sign of the times; that Irish consumers are more aware than ever of the alternatives to excessive alcohol consumption; the brands are more than happy to oblige, creating a new competitive arena in a segment that until very recently, was very much an afterthought for the industry. Visit the brand’s Facebook page for a full list of stockists.
Dream getaways up for grabs with KitKat’s new “make a break for it” promo
KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in Ireland and the UK the chance to win to win an amazing holiday break to one of ten warm, exotic destinations such as Barbados, Cuba, Miami and Thailand. Each holiday prize, worth up to €8,900, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside. The special winning chocolate bar will feature the name of the dream holiday destination written on it in white chocolate, providing a fun and exciting way for consumers to discover their prize. See promotional packs for more!
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