Marketing bites
Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
4 December 2018
Coca-Cola unveils the 2018 magical Christmas Truck Tour
Christmas has finally begun, with Coca-Cola confirming the dates of its iconic Christmas Truck Tour. Now in its eighth year, Coca-Cola’s Christmas Truck Tour has delighted thousands of visitors across the country with many more visitors expected to experience the magic in 2018. The Coca-Cola Christmas Truck Tour made its first stop in Galway on 30 November, with a further 10 stops in towns and cities throughout the island of Ireland including its final stop in Dublin on 16 December. For the full list of dates and locations, visit www.coke.ie/trucktour.
Bespoke Irish drink gift-boxes from Naturally Cordial
Wexford-produced Naturally Cordial has collaborated with Ireland’s leading gin companies and premium Irish tonic brand Poacher’s Well to present an authentically Irish gift-box that is perfect for any discerning drinks lover. The bespoke gift-box contains a Naturally Cordial flavour, two premium mixers from Poacher’s Well and a carefully curated cocktail and mocktail booklet. The combination perfectly matches the cordial to the botanicals in leading Irish gin brands including Glendalough Distillery, Silver Spear, Jackford, Mór, Thin, Dublin City and Chinnery Gin. Retailing for €20, it is the perfect alternative to the usual bottle of wine typically gifted at Christmas.
One4all treats beloved Cork grandmother to a very special Christmas dinner
To celebrate the season of goodwill, One4all with the help of Christmas Wishes ambassador Simon Delaney, will be granting Christmas wishes throughout December, starting with Vivienne Foley and her mother-in-law Nancy Foley. Vivienne sought the help of One4all, Ireland’s leading gift card company, to help make a wish come true to treat her beloved mother-in-law to a beautiful Christmas dinner, cooked especially for her. To see the heartwarming story, visit One4All on youtube or click here.
Wicklow Rapeseed Oil wins gold at Irish Food Awards
Wicklow Rapeseed Oil was selected as first place winner in the oil category at this year’s Blas na hÉireann Irish Food Awards, which took place in Dingle recently. Over 2,500 products were considered at the competition this year. Wicklow Rapeseed Oil originated with Keith Symes, a farmer’s son from Co. Wicklow, who decided to build his own cold press production facility on the family farm. After two years of preparation and market reasearch, this award-winning Irish product has been perfected through the seed varieity, weather, the soil and more. To learn more visit wicklowrapeseedoil.ie.
Iceland introduces family festive Christmas range
Frozen food and grocery retailer Iceland has a wide festive range of frozen and fresh treats to enjoy, encouraging consumers to embrace the “power of frozen” this Christmas season. These include “show-stopping starters, mouth-watering mains, destination desserts” and more. Now with 26 stores nationwide, Iceland is not only the best choice for frozen foods but also boasts an extensive grocery offering which includes a luxury range and fresh food section.
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