Marketing bites
Actor Aaron Paul reminds Irish people to enter Budweiser Dream Job - and other news for FMCG marketers - for the week 06/01/2014 - 12/01/2014
Print12 January 2015
Actor Aaron Paul comes to town to remind Irish people to enter Budweiser Dream Job
Budweiser Ireland has announced its latest ambassador, Hollywood hero and Emmy Award-winning actor, Aaron Paul, who was in Dublin to encourage the Irish public to sign up for the ongoing Dream Job campaign. Paul, best known for his critically acclaimed role as Jesse Pinkman on hit TV show Breaking Bad, was here to remind hopefuls that the closing date for application is 4 February 2015. Budweiser Dream Job is once again offering the chance to win your dream job for one year which includes a €40,000 cash prize, a €5,000 equipment bursary, an internship placement and support from relevant experts.
Tweet @BudweiserIRL and visit Facebook.com/Budweiser for full details and terms and conditions
MaltEaster introduces new gifting pack
Maltesers is one of Ireland’s favourite brands and has added over €1m in retail sales to the category in the past year*. Growing at +37% in 2014, MaltEaster was the fastest growing self-eat product last Easter**. In 2015, the brand will be supported by a strong advertising campaign including TV, online and outdoor, a strong sampling programme and massive in-store activation. This year will also see the arrival of a new addition to the range in the form of a MaltEaster gifting pack, the MaltEaster Family Campervan 135g.
*(Source: Nielsen Scantrack Total Confectionery Value Sales MAT to 2 November 2014)
**(Source: Nielsen Scantrack Seasonal Confectionery Value Sales 12wks to 20 April 2014 vs 12 wks to 31 March 2013)
Snickers Gremlin unleashed to hungry nation
2015 marks the launch of a new heavyweight, integrated campaign for Snickers, which asks people to satisfy their hunger before it makes them insufferable. The new Snickers Gremlin campaign builds on the successful Snickers ‘You’re Not You When You’re Hungry’ platform, which delivered a significant growth rate at 22% for the brand in 2013*. A 360 degree campaign will feature TV, outdoor and high impact specials, within targeted radio partnerships, in-store and online, with exciting POS.
*(Source: Nielsen Total Chocolate INCL Seasonal Value Sales 2012/2013 YTD 2 November 2014)
‘Great tasting’ new addition to Food & Hospitality Ireland in 2015
In 2015, the Guild of Fine Food will be partnering in the first-ever Speciality & Fine Food Fair Ireland, which is taking place alongside Food & Hospitality Ireland 2015. Running on 16 and 17 September 2015 at the Citywest Events Centre, Dublin, theSpeciality & Fine Food Fair Ireland will host the ‘Great Taste Pavilion’ showcasing the finest in speciality foods from a variety of Great Taste winners over the last three years.
For further information, visit www.foodhospitality.ie and www.greattasteawards.co.uk.
All the world’s a stage as Catex 2015 competitions hot up!
The country’s most promising talent in the foodservice industry are set to take part in some of the most exciting industry competitions to date at the landmark 50th anniversary of CATEX 2015. The Bartenders Association of Ireland, The Specialty Coffee Association of Europe (Irish Chapter) and Chef Ireland have just released details of the competitions, which take place during the three-day showcase at the RDS, Dublin on 17-19 February 2015.
For more information, visit www.catexexhibition.com.
Fyffes confirms support for summer camps in performance arts
Banana importer Fyffes is to renew its support for Starcamp, Ireland’s nationwide children’s performing arts network which plans to host summer camps in some 116 locations across 25 counties next July/August, designed to build self-esteem in boys and girls aged 4-12 through song, dance, drama and games.Interested parents can obtain further information at www.starcamp.ie where examples of the many television and stage performances in which Starcamp’s students have featured are shown.
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