Diageo and Budweiser end partnership
Diageo Ireland brewed, marketed and distributed some of Budweiser Brewing Group’s beers, including Budweiser and Bud Light
10 March 2020 | 0
Diageo Ireland and Budweiser Brewing Group have made a mutual decision to end their partnership in Ireland when the duo’s contract concludes at the end of June 2020.
Over the course of their partnership, Diageo Ireland brewed, marketed and distributed some of Budweiser Brewing Group’s beers, including Budweiser and Bud Light, on the island of Ireland.
From July on, the sale and distribution of Budweiser Brewing Group’s beers will move to C&C Group. Until then, it will be business as usual for Diageo Ireland.
“Budweiser Brewing Group and their team have been fantastic partners over the years,” said Oliver Loomes, country director, Diageo Ireland. “I am proud of the work we have done together to build Budweiser into one of the most successful beer brands in Ireland.
“We will of course continue to brew, market and distribute Budweiser until the end of June,” he added, “and wish the team at Budweiser Brewing Group the very best in the future as they forge ahead with their plans.”
Paula Lindenberg, president, Budweiser Brewing Group said: “We are proud of all that we have achieved together with Diageo and are looking forward to an exciting next chapter with C&C. As we look to the future, we’ll be working closely to ensure a smooth transition to our customers, and we are hugely grateful to Diageo for a positive working relationship over the years.”