Hand sanitiser sales skyrocket

Nielsen's data shows value sales of hand sanitiser are 224% higher than 2019’s weekly average



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10 March 2020

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A hand sanitiser unit has been sold every 25 seconds so far this year in Ireland, according to research from Nielsen*. As of 23 February, hand sanitiser value sales had risen by 78% in eight weeks alone. The week ending 2 February marked the highest sales week this year so far, with value sales 224% higher than 2019’s weekly average.

Nielsen added that this trend shows no sign of slowing down. Covid-19 will continue to impact buying behaviour over the coming weeks and months, which means businesses must prepare to meet the demand increase.

For hand sanitiser to be effective, it must contain at least 60% alcohol. However, commercial hand sanitiser alone is not enough to kill the virus. Washing hands is the single most important action to stop the spread of the virus, and it must be done thoroughly. It is vital that hands are washed for at least 20 seconds with soap and water, and that between the fingers and around the base of the thumbs are cleaned.

Ongoing contingency plans for Covid-19 were discussed at a meeting held on 6 March between Minister for Business, Enterprise and Innovation Heather Humphreys and retail representative bodies, large grocery retailers and retail distributors.

“I am greatly encouraged by the preparations that retailers and suppliers are making to ensure that consumers have access to the range of grocery goods that they need,” said Minister Humphreys.

“I am also assured,” she added, “that grocery supply chains are well stocked and there is ample supply to meet demand.”

*(Source: Nielsen Total Scantrack – Multiples excluding Dunnes, symbol groups and forecourts)



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