Marketing Bites

Emma Hunt-Duffy (left) Fyffes with Celine Nic Oireachtaigh (Temple St. Hospital) at the launch of Fyffe's Banana Day
Emma Hunt-Duffy (left) Fyffes with Celine Nic Oireachtaigh (Temple St. Hospital) at the launch of Fyffe's Banana Day

Every week we bring you bite-sized digest of the week's newest products, announcements, initiatives and more...


Brand Central

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23 March 2018

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Catherine Fulvio helps launch Siúcra Easter Event

Catherine Fulvio, Hugh Long and Stacey Forsyth were on hand to enjoy an afternoon of Easter activities, with children enjoying face painting and cupcake decorating, whilst adults indulged in a host of delicious, sweet and savoury canapés at Siúcra’s Easter event. Siúcra brand ambassador Fulvio offered guests her expert baking and decorating tips, and advice on  how to create the perfect Easter Bundt cake at home this Easter. For delicious recipes and tips for seasonal Easter dishes please visit:

Tesco launches miniature avocado offering

Avocados have become an immensely popular fruit in recent years. Their robust, creamy centre is a perfect addition to a salad or a sandwich, or as a snack on its own. Tesco is expanding on their popularity by introducing the zilla egg variety, a miniature avocado that will come in packs of six. The rare, mini avocados or Zilla Eggs are about a third of the size of regular avocados, and are priced at €3.50.

Aldi goes yellow for Daffodil Day with Bumper Bouquets

Aldi is going yellow this Daffodil Day in support of the Irish Cancer Society, donating 50c from each sale of its Daffodil Day Bumper Bouquet to the charity. Each €3.99 Daffodil Day Bumper Bouquet is made up of 40 Irish grown daffodils, packed in a special yellow sleeve featuring the Irish Cancer Society’s logo. To learn more visit or

Irish Quality Food & Drink Awards now open for entries 2018

The Irish Quality Food and Drink Awards are now open for entry with awards designed to showcase and reward the best food, drink and people in the Irish food industry. The awards include The Irish Quality Food Awards and the Irish Quality Drink Awards. Other awards include the Irish Foodservice Awards, which recognise excellence in the food service sector, and the Irish Good Choice! Awards for the ever growing healthier options categories. All retailers, food producers and manufacturers across the Ireland and Northern Ireland are invited to enter by visiting

Deliveroo shares Dublin’s Top Ten Breakfasts

The clocks go forward to BST this weekend, and to mark the occasion, Deliveroo has identified Dublin’s top ten breakfasts as per its delivery network. They are:

  1. Eathos Eggs Benedict, Dublin

  2. The Ultimate Breakfast Sandwich, Doughboys, Dublin

  3. Strawberry mango yogurt smoothie, Chopped Grafton Street, Dublin

  4. Brother Hubbard South Avocado & Eggs, Brother Hubbard South, Dublin

  5. Buckwheat Pancakes, Eathos, Dublin

  6. Egg Pots, Sprout & Co, Dawson Street, Dublin

  7. Full Irish Breakfast, The Lansdowne Hotel, Dublin

  8. Avocado & Feta Smash, Grove Road, Dublin

  9. Breakfast French Toast, Cafe Bliss, Dublin

  10. Irish Breakfast, Café à Table, Dublin

Deliveroo said the list brings a mix of “protein-packed freshness and rich treats; absolutely perfect for an early morning start or a mid-morning recovery as we acclimatise to the lost hour!”

Suppliers in Northern Ireland Get A ‘Kick Start’ From Lidl

Lidl is championing local suppliers with the roll-out of its Kick Start Supplier Development Programme, aimed at giving food and drink companies in Northern Ireland the chance to have their products stocked in more than 190 Lidl stores across Ireland. Kick Start is designed specifically to provide small and medium-sized suppliers with the support they need to grow their brand and build their supply network. It was successfully trialled in the Republic of Ireland in 2017 providing a valuable ‘kick-start’ for over 50 suppliers. This year, up to 80 new products, sourced from Northern Ireland and Ireland, will be selected to feature in a limited edition Kick Start in-store food promotion on sale in September 2018.

Fyffe’s invites Ireland to “Go Bananas” in support of Temple Street Children’s Hospital

National Banana Day will take place on Wednesday, April 18th next. An initiative of popular fruit importers Fyffes, activities being held on the day will be geared to raise funds to purchase new multisensory equipment for Temple Street Children’s Hospital. Those wishing to make a donation of €4 can do so by texting the word BANANA to 50300. Temple Street Children’s Hospital will receive a minimum of €3.25.




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